The public relations strategic toolkit : an essential guide to successful public relations practice 1st ed
| 000 | 02512camuu2200349 a 4500 | |
| 001 | 000045740022 | |
| 005 | 20130219155856 | |
| 008 | 130218s2013 nyua b 001 0 eng | |
| 010 | ▼a 2012006225 | |
| 020 | ▼a 9780415676472 (hardback : alk. paper) | |
| 020 | ▼a 9780415676489 (pbk. : alk. paper) | |
| 020 | ▼a 9780203143650 (e-book) | |
| 035 | ▼a (KERIS)REF000016720099 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD59 ▼b .T4744 2012 |
| 082 | 0 0 | ▼a 659.2 ▼2 23 |
| 084 | ▼a 659.2 ▼2 DDCK | |
| 090 | ▼a 659.2 ▼b T374pu | |
| 100 | 1 | ▼a Theaker, Alison. |
| 245 | 1 4 | ▼a The public relations strategic toolkit : ▼b an essential guide to successful public relations practice / ▼c Alison Theaker and Heather Yaxley. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a New York, NY : ▼b Routledge, ▼c c2013. | |
| 300 | ▼a xiv, 386 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. [356]-374) and index. | |
| 505 | 0 0 | ▼t The profession -- ▼t What is public relations? / ▼r Theaker, Alison -- ▼t What do pr practitioners do? / ▼r Theaker, Alison -- ▼t The PR industry and careers in it / ▼r Theaker, Alison -- ▼t Professionalism and trends in PR / ▼r Theaker, Alison -- ▼t Public relations planning -- ▼t Situational analysis / ▼r Yaxley, Heather -- ▼t Understanding public psychology / ▼r Yaxley, Heather -- ▼t Setting objectives / ▼r Yaxley, Heather -- ▼t Strategic campaign execution / ▼r Yaxley, Heather -- ▼t Budgeting and resourcing / ▼r Yaxley, Heather -- ▼t Monitoring and evaluation / ▼r Yaxley, Heather -- ▼t Corporate communications -- ▼t Brand management / ▼r Theaker, Alison -- ▼t Effective media relations / ▼r Theaker, Alison -- ▼t Risk, incidents, issues and crisis management / ▼r Yaxley, Heather -- ▼t Corporate social responsibility / ▼r Theaker, Alison -- ▼t International considerations / ▼r Theaker, Alison -- ▼t Digital public relations / ▼r Yaxley, Heather -- ▼t Stakeholder engagement -- ▼t Political relations / ▼r Yaxley, Heather -- ▼t Financial and investor relations / ▼r Yaxley, Heather -- ▼t Internal communications / ▼r Theakerm, Alison -- ▼t Business to business / ▼r Yaxley, Heather -- ▼t Community relations / ▼r Theaker, Alison -- ▼t Consumer public relations / ▼r Theaker, Alison -- Appendices -- Index. |
| 650 | 0 | ▼a Corporations ▼x Public relations. |
| 650 | 0 | ▼a Business communication. |
| 700 | 1 | ▼a Yaxley, Heather, ▼d 1971-. |
| 740 | 0 2 | ▼a Profession. |
| 740 | 0 2 | ▼a PR industry and careers in it. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.2 T374pu | Accession No. 111689017 | Availability Available | Due Date | Make a Reservation | Service |
