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The public relations strategic toolkit : an essential guide to successful public relations practice 1st ed

The public relations strategic toolkit : an essential guide to successful public relations practice 1st ed (1회 대출)

자료유형
단행본
개인저자
Theaker, Alison. Yaxley, Heather, 1971-.
서명 / 저자사항
The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley.
판사항
1st ed.
발행사항
New York, NY :   Routledge,   c2013.  
형태사항
xiv, 386 p. : ill. ; 26 cm.
ISBN
9780415676472 (hardback : alk. paper) 9780415676489 (pbk. : alk. paper) 9780203143650 (e-book)
내용주기
The profession -- What is public relations? / Theaker, Alison -- What do pr practitioners do? / Theaker, Alison -- The PR industry and careers in it / Theaker, Alison -- Professionalism and trends in PR / Theaker, Alison -- Public relations planning -- Situational analysis / Yaxley, Heather -- Understanding public psychology / Yaxley, Heather -- Setting objectives / Yaxley, Heather -- Strategic campaign execution / Yaxley, Heather -- Budgeting and resourcing / Yaxley, Heather -- Monitoring and evaluation / Yaxley, Heather -- Corporate communications -- Brand management / Theaker, Alison -- Effective media relations / Theaker, Alison -- Risk, incidents, issues and crisis management / Yaxley, Heather -- Corporate social responsibility / Theaker, Alison -- International considerations / Theaker, Alison -- Digital public relations / Yaxley, Heather -- Stakeholder engagement -- Political relations / Yaxley, Heather -- Financial and investor relations / Yaxley, Heather -- Internal communications / Theakerm, Alison -- Business to business / Yaxley, Heather -- Community relations / Theaker, Alison -- Consumer public relations / Theaker, Alison -- Appendices -- Index.
서지주기
Includes bibliographical references (p. [356]-374) and index.
일반주제명
Corporations -- Public relations. Business communication.
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008 130218s2013 nyua b 001 0 eng
010 ▼a 2012006225
020 ▼a 9780415676472 (hardback : alk. paper)
020 ▼a 9780415676489 (pbk. : alk. paper)
020 ▼a 9780203143650 (e-book)
035 ▼a (KERIS)REF000016720099
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD59 ▼b .T4744 2012
082 0 0 ▼a 659.2 ▼2 23
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b T374pu
100 1 ▼a Theaker, Alison.
245 1 4 ▼a The public relations strategic toolkit : ▼b an essential guide to successful public relations practice / ▼c Alison Theaker and Heather Yaxley.
250 ▼a 1st ed.
260 ▼a New York, NY : ▼b Routledge, ▼c c2013.
300 ▼a xiv, 386 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. [356]-374) and index.
505 0 0 ▼t The profession -- ▼t What is public relations? / ▼r Theaker, Alison -- ▼t What do pr practitioners do? / ▼r Theaker, Alison -- ▼t The PR industry and careers in it / ▼r Theaker, Alison -- ▼t Professionalism and trends in PR / ▼r Theaker, Alison -- ▼t Public relations planning -- ▼t Situational analysis / ▼r Yaxley, Heather -- ▼t Understanding public psychology / ▼r Yaxley, Heather -- ▼t Setting objectives / ▼r Yaxley, Heather -- ▼t Strategic campaign execution / ▼r Yaxley, Heather -- ▼t Budgeting and resourcing / ▼r Yaxley, Heather -- ▼t Monitoring and evaluation / ▼r Yaxley, Heather -- ▼t Corporate communications -- ▼t Brand management / ▼r Theaker, Alison -- ▼t Effective media relations / ▼r Theaker, Alison -- ▼t Risk, incidents, issues and crisis management / ▼r Yaxley, Heather -- ▼t Corporate social responsibility / ▼r Theaker, Alison -- ▼t International considerations / ▼r Theaker, Alison -- ▼t Digital public relations / ▼r Yaxley, Heather -- ▼t Stakeholder engagement -- ▼t Political relations / ▼r Yaxley, Heather -- ▼t Financial and investor relations / ▼r Yaxley, Heather -- ▼t Internal communications / ▼r Theakerm, Alison -- ▼t Business to business / ▼r Yaxley, Heather -- ▼t Community relations / ▼r Theaker, Alison -- ▼t Consumer public relations / ▼r Theaker, Alison -- Appendices -- Index.
650 0 ▼a Corporations ▼x Public relations.
650 0 ▼a Business communication.
700 1 ▼a Yaxley, Heather, ▼d 1971-.
740 0 2 ▼a Profession.
740 0 2 ▼a PR industry and careers in it.
945 ▼a KLPA

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