| 000 | 01065camuu2200313 a 4500 | |
| 001 | 000045739024 | |
| 005 | 20130212115005 | |
| 008 | 130208s2007 gw a b 001 0 eng | |
| 010 | ▼a 2007934274 | |
| 020 | ▼a 9783540714033 (hardcover : alk. paper) | |
| 035 | ▼a (KERIS)REF000016156386 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.15 ▼b .C655 2007 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 23 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b C751-4 | |
| 245 | 0 0 | ▼a Conjoint measurement : ▼b methods and applications / ▼c Anders Gustafsson, Andreas Herrmann, Frank Huber (editors). |
| 250 | ▼a 4th ed. | |
| 260 | ▼a Berlin ; ▼a New York : ▼b Springer, ▼c 2007. | |
| 300 | ▼a vii, 373 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Product management. |
| 650 | 0 | ▼a Conjoint analysis (Marketing) |
| 650 | 0 | ▼a New products. |
| 700 | 1 | ▼a Gustafsson, Anders, ▼d 1964-. |
| 700 | 1 | ▼a Herrmann, Andreas, ▼d 1964-. |
| 700 | 1 | ▼a Huber, F. ▼q (Frank), ▼d 1965-. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.8342 C751-4 | Accession No. 111687963 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.
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