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Conjoint measurement : methods and applications 4th ed

Conjoint measurement : methods and applications 4th ed (Loan 9 times)

Material type
단행본
Personal Author
Gustafsson, Anders, 1964-. Herrmann, Andreas, 1964-. Huber, F. (Frank), 1965-.
Title Statement
Conjoint measurement : methods and applications / Anders Gustafsson, Andreas Herrmann, Frank Huber (editors).
판사항
4th ed.
Publication, Distribution, etc
Berlin ;   New York :   Springer,   2007.  
Physical Medium
vii, 373 p. : ill. ; 24 cm.
ISBN
9783540714033 (hardcover : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Product management. Conjoint analysis (Marketing) New products.
000 01065camuu2200313 a 4500
001 000045739024
005 20130212115005
008 130208s2007 gw a b 001 0 eng
010 ▼a 2007934274
020 ▼a 9783540714033 (hardcover : alk. paper)
035 ▼a (KERIS)REF000016156386
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5415.15 ▼b .C655 2007
082 0 0 ▼a 658.8/342 ▼2 23
084 ▼a 658.8342 ▼2 DDCK
090 ▼a 658.8342 ▼b C751-4
245 0 0 ▼a Conjoint measurement : ▼b methods and applications / ▼c Anders Gustafsson, Andreas Herrmann, Frank Huber (editors).
250 ▼a 4th ed.
260 ▼a Berlin ; ▼a New York : ▼b Springer, ▼c 2007.
300 ▼a vii, 373 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Product management.
650 0 ▼a Conjoint analysis (Marketing)
650 0 ▼a New products.
700 1 ▼a Gustafsson, Anders, ▼d 1964-.
700 1 ▼a Herrmann, Andreas, ▼d 1964-.
700 1 ▼a Huber, F. ▼q (Frank), ▼d 1965-.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.8342 C751-4 Accession No. 111687963 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.


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