HOME > 상세정보

상세정보

Political public relations : principles and applications

Political public relations : principles and applications (3회 대출)

자료유형
단행본
개인저자
Stromback, Jesper. Kiousis, Spiro.
서명 / 저자사항
Political public relations : principles and applications / edited by Jesper Stromback and Spiro Kiousis.
발행사항
New York :   Routledge, Taylor & Francis Group,   2011.  
형태사항
ix, 338 p. : ill. ; 23 cm.
총서사항
Communication series
ISBN
9780415873802 9780415873819 (pbk.)
내용주기
Political public relations : defining and mapping an emergent field / Stromback, Jesper, Kiousis, Spiro -- Political public relations : remembering its roots and classics / Martinelli, Diana Knott -- Political public relations, news management and agenda indexing / Lieber, Paul S., Golan, Guy -- Political public relations and agenda building / Tedesco, John C. -- Presidential public relations / Eshbaugh-Soha, Matthew -- Political public relations and election campaigning / Baines, Paul -- Corporate issues management and political public relations / Heath, Robert L., Waymer, Damion -- Political public relations and political marketing / Lilleker, Darren, Jackson, Nigel -- Political public relations and strategic framing / Hallahan, Kirk -- Political public relations and crisis management / Coombs, Timothy -- Political public relations and relationship building / Ledingham, John A. -- Political public relations and government information management / Sanders, Karen -- Global political public relations, public diplomacy and corporate foreign policy / Molleda, Juan-Carlos -- Digital political public relations / Sweetser, Kaye -- Political public relations research in the future / Kiousis, Spiro, Stromback, Jesper.
서지주기
Includes bibliographical references and index.
일반주제명
Public relations and politics. Communication in politics. Campaign management. Political campaigns.
000 02474camuu2200349 a 4500
001 000045735359
005 20130118153135
008 130117s2011 nyua b 001 0 eng
010 ▼a 2010044232
020 ▼a 9780415873802
020 ▼a 9780415873819 (pbk.)
035 ▼a (KERIS)REF000016113651
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a JF2112.P8 ▼b P65 2011
082 0 0 ▼a 659.2/932 ▼2 23
084 ▼a 659.2932 ▼2 DDCK
090 ▼a 659.2932 ▼b P769
245 0 0 ▼a Political public relations : ▼b principles and applications / ▼c edited by Jesper Stromback and Spiro Kiousis.
260 ▼a New York : ▼b Routledge, Taylor & Francis Group, ▼c 2011.
300 ▼a ix, 338 p. : ▼b ill. ; ▼c 23 cm.
490 1 ▼a Communication series
504 ▼a Includes bibliographical references and index.
505 0 0 ▼t Political public relations : defining and mapping an emergent field / ▼r Stromback, Jesper, ▼r Kiousis, Spiro -- ▼t Political public relations : remembering its roots and classics / ▼r Martinelli, Diana Knott -- ▼t Political public relations, news management and agenda indexing / ▼r Lieber, Paul S., ▼r Golan, Guy -- ▼t Political public relations and agenda building / ▼r Tedesco, John C. -- ▼t Presidential public relations / ▼r Eshbaugh-Soha, Matthew -- ▼t Political public relations and election campaigning / ▼r Baines, Paul -- ▼t Corporate issues management and political public relations / ▼r Heath, Robert L., ▼r Waymer, Damion -- ▼t Political public relations and political marketing / ▼r Lilleker, Darren, ▼r Jackson, Nigel -- ▼t Political public relations and strategic framing / ▼r Hallahan, Kirk -- ▼t Political public relations and crisis management / ▼r Coombs, Timothy -- ▼t Political public relations and relationship building / ▼r Ledingham, John A. -- ▼t Political public relations and government information management / ▼r Sanders, Karen -- ▼t Global political public relations, public diplomacy and corporate foreign policy / ▼r Molleda, Juan-Carlos -- ▼t Digital political public relations / ▼r Sweetser, Kaye -- ▼t Political public relations research in the future / ▼r Kiousis, Spiro, ▼r Stromback, Jesper.
650 0 ▼a Public relations and politics.
650 0 ▼a Communication in politics.
650 0 ▼a Campaign management.
650 0 ▼a Political campaigns.
700 1 ▼a Stromback, Jesper.
700 1 ▼a Kiousis, Spiro.
830 0 ▼a Communication series.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2932 P769 등록번호 111685374 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field Jesper Stromback & Spiro Kiousis Chapter 2. Political Public Relations: Remembering its Roots and Classics Diana Knott Martinelli Chapter 3. Political Public Relations, News Management and Agenda Indexing Paul S. Lieber & Guy Golan Chapter 4. Political Public Relations and Agenda Building John C. Tedesco Chapter 5. Presidential Public Relations Matthew Eshbaugh-Soha Chapter 6. Political Public Relations and Election Campaigning Paul Baines Chapter 7. Corporate Issues Management and Political Public Relations Robert L. Heath & Damion Waymer Chapter 8. Political Public Relations and Political Marketing Darren Lilleker & Nigel Jackson Chapter 9. Political Public Relations and Strategic Framing Kirk Hallahan Chapter 10. Political Public Relations and Crisis Management Timothy Coombs Chapter 11. Political Public Relations and Relationship Building John A. Ledingham Chapter 12. Political Public Relations and Government Information Management Karen Sanders Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate Foreign Policy Juan-Carlos Molleda Chapter 14. Digital Political Public Relations Kaye Sweetser Chapter 15. Political Public Relations Research in the Future Spiro Kiousis & Jesper Stromback


정보제공 : Aladin

관련분야 신착자료