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Open services innovation : rethinking your business to grow and compete in a new era

Open services innovation : rethinking your business to grow and compete in a new era (4회 대출)

자료유형
단행본
개인저자
Chesbrough, Henry William, 1956-.
서명 / 저자사항
Open services innovation : rethinking your business to grow and compete in a new era / Henry Chesbrough.
발행사항
San Francisco, CA :   Jossey-Bass,   c2011.  
형태사항
xiii, 242 p. : ill. ; 24 cm.
ISBN
9780470905746 0470905743
요약
"The father of Open Innovation is back, this time with his most expansive, most significant book yet. Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. Chesbrough's forthcoming Open Services Innovation demonstrates how the open innovation approach applies to companies both in the service businesses and those that want to be there. The book explains how companies must make two crucial shifts: one from products to services; and the other from closed to open innovation. Readers will discover: A competitive strategy and approach to business for today's services-based economy; A framework with guiding principles that will enable any business unit, company or industry to experience renewed growth and profits. Four new concepts are introduced and described in detail: Think of Your Business as a Services Business Co-Create with Customers and Partners Extend Services Innovation Outside Your Organization Transform Your Business Model with Services and Open Innovation Also learn about Services Innovation in Large and Smaller Companies, Open Services Innovation for Services Businesses, and Services Innovation in Emerging Economies Chesbrough enlightens his readers by explaining the need to develop a new perspective about business, one that rethinks the business models in a services-based economy. Chesbrough establishes that the future prosperity of companies comes from progressive shift to a largely services-based economy, driven by continued innovation. Chesbrough provides more than anecdotal material on how we must view industries, he leads us to examine how we do business. It is one thing to think of the automobile as a means for transportation, it's another to thing to provide transportation services over a life time"--Provided by publisher.
서지주기
Includes bibliographical references and index.
일반주제명
Customer services. Technological innovations. Recessions -- History -- 21st century.
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100 1 ▼a Chesbrough, Henry William, ▼d 1956-.
245 1 0 ▼a Open services innovation : ▼b rethinking your business to grow and compete in a new era / ▼c Henry Chesbrough.
260 ▼a San Francisco, CA : ▼b Jossey-Bass, ▼c c2011.
300 ▼a xiii, 242 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
520 ▼a "The father of Open Innovation is back, this time with his most expansive, most significant book yet. Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. Chesbrough's forthcoming Open Services Innovation demonstrates how the open innovation approach applies to companies both in the service businesses and those that want to be there. The book explains how companies must make two crucial shifts: one from products to services; and the other from closed to open innovation. Readers will discover: A competitive strategy and approach to business for today's services-based economy; A framework with guiding principles that will enable any business unit, company or industry to experience renewed growth and profits. Four new concepts are introduced and described in detail: Think of Your Business as a Services Business Co-Create with Customers and Partners Extend Services Innovation Outside Your Organization Transform Your Business Model with Services and Open Innovation Also learn about Services Innovation in Large and Smaller Companies, Open Services Innovation for Services Businesses, and Services Innovation in Emerging Economies Chesbrough enlightens his readers by explaining the need to develop a new perspective about business, one that rethinks the business models in a services-based economy. Chesbrough establishes that the future prosperity of companies comes from progressive shift to a largely services-based economy, driven by continued innovation. Chesbrough provides more than anecdotal material on how we must view industries, he leads us to examine how we do business. It is one thing to think of the automobile as a means for transportation, it's another to thing to provide transportation services over a life time"--Provided by publisher.
650 0 ▼a Customer services.
650 0 ▼a Technological innovations.
650 0 ▼a Recessions ▼x History ▼y 21st century.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.4063 C524op 등록번호 111676803 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Introduction: Open Services and Innovation
1. The Case for Open Services Innovation
Part 1: A Framework to Spur Innovation and Growth
2. Think of Your Business as a Services Business
3. Co-Create with Your Customers
4. Extend Services Innovation Outside Your Organization
5. Transform Your Business Model with Services
Part 2: Open Services Innovation in Practice
6. Open Services Innovation in Larger Companies
7. Open Services Innovation in Smaller Companies
8. Open Services Innovation for Services Businesses
9. Open Services Innovation in Emerging Economies
10. Open Service Innovation: The Way Forward


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