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Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge

Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge (1회 대출)

자료유형
단행본
개인저자
Arena, Christine.
서명 / 저자사항
Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge / Christine Arena.
발행사항
Novato, Calif. :   New World Library,   2004.  
형태사항
xxvi, 195 p. : ill. ; 22 cm.
ISBN
1577314573 (pbk. : alk. paper)
내용주기
The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Co-operating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- Why corporate evolution is mandatory and what you can do.
서지주기
Includes bibliographical references (p. 177-184) and index.
일반주제명
Social responsibility of business -- Case studies.
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040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
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090 ▼a 658.408 ▼b A681c
100 1 ▼a Arena, Christine.
245 1 0 ▼a Cause for success : ▼b 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge / ▼c Christine Arena.
260 ▼a Novato, Calif. : ▼b New World Library, ▼c 2004.
300 ▼a xxvi, 195 p. : ▼b ill. ; ▼c 22 cm.
504 ▼a Includes bibliographical references (p. 177-184) and index.
505 0 0 ▼t The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- ▼t Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- ▼t Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- ▼t Co-operating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- ▼t Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- ▼t Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- ▼t Why corporate evolution is mandatory and what you can do.
650 0 ▼a Social responsibility of business ▼v Case studies.
740 0 2 ▼a Rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.408 A681c 등록번호 111675592 도서상태 대출가능 반납예정일 예약 서비스 B M

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크리스틴 아레나(지은이)

책임경영 프로그램 전문가. 포춘 1,000대 기업부터 신설회사까지 혁신적이고 생산적인 기업의 사회적 책임 프로그램을 담당해 왔다. 통합마케팅 회사 폴리스 아레나의 이사와 웹 에이전시 젠트로피 파트너스의 전략이사를 역임했으며 그 외 여러 회사를 공동 창업한 경력이 있다. ';Brand Week', 'Adweek', 'he New York Times' 등 여러 매체에 정기적으로 기고하고 있으며 저서로 가 있다.

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