HOME > Detail View

Detail View

Strategic advertising management 4th ed

Strategic advertising management 4th ed (Loan 40 times)

Material type
단행본
Personal Author
Percy, Larry. Elliott, Richard H.
Title Statement
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
판사항
4th ed.
Publication, Distribution, etc
Oxford :   Oxford University Press,   c2012.  
Physical Medium
xxiii, 389 p., [20] p. of plates : ill. ; 25 cm.
ISBN
9780199605583 (pbk.) 0199605580 (pbk.)
General Note
"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Sales promotion. Advertising -- Management. Strategic planning.
000 01084camuu2200301 a 4500
001 000045710949
005 20140409182817
008 120628s2012 enkaf b 001 0 eng
015 ▼a GBB1C0897 ▼2 bnb
020 ▼a 9780199605583 (pbk.)
020 ▼a 0199605580 (pbk.)
040 ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d Uk ▼d 211009
082 0 0 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P431s4
100 1 ▼a Percy, Larry.
245 1 0 ▼a Strategic advertising management / ▼c Larry Percy, Richard Rosenbaum-Elliott.
250 ▼a 4th ed.
260 ▼a Oxford : ▼b Oxford University Press, ▼c c2012.
300 ▼a xxiii, 389 p., [20] p. of plates : ▼b ill. ; ▼c 25 cm.
500 ▼a "An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Sales promotion.
650 0 ▼a Advertising ▼x Management.
650 0 ▼a Strategic planning.
700 1 ▼a Elliott, Richard H.
945 ▼a KLPA

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 P431s4 Accession No. 111715769 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 659.1 P431s4 Accession No. 121220447 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 P431s4 Accession No. 111715769 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 659.1 P431s4 Accession No. 121220447 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields