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The Sage handbook of advertising

The Sage handbook of advertising (Loan 2 times)

Material type
단행본
Personal Author
Tellis, Gerard J., 1950-. Ambler, Tim.
Title Statement
The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
Publication, Distribution, etc
Los Angeles :   Sage Publications,   2007.  
Physical Medium
xvi, 491 p. : ill. ; 26 cm.
ISBN
9781412918862 (cased) 9781412918879 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising. Advertising -- Handbooks, manuals, etc.
000 00927camuu2200289 a 4500
001 000045698728
005 20120331173123
008 120329s2007 caua bf 001 0 eng
010 ▼a 2007922745
020 ▼a 9781412918862 (cased)
020 ▼a 9781412918879 (pbk.)
035 ▼a (KERIS)REF000014868199
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .S17 2007
082 0 4 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b S129
245 0 4 ▼a The Sage handbook of advertising / ▼c edited by Gerald J. Tellis, Tim Ambler.
260 ▼a Los Angeles : ▼b Sage Publications, ▼c 2007.
300 ▼a xvi, 491 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
650 0 ▼a Advertising ▼v Handbooks, manuals, etc.
700 1 ▼a Tellis, Gerard J., ▼d 1950-.
700 1 ▼a Ambler, Tim.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 S129 Accession No. 111661813 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

제러드 J. 텔리스(엮은이)

서던 캘리포니아 대학, 마셜 비즈니스 스쿨, 제리 앤 낸시 닐리 재단 회장이다. 텔리 박사는 유력한 학술지에 논문을 발표하여 여러 차례 우수 논문상 등을 수상했다. 현재 『마케팅 리서처 저널』 『마케팅 사이언스』의 편집위원으로 활동하고 있다.

Tim Ambler(엮은이)

Information Provided By: : Aladin

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