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Flash advertising : flash platform development of microsites, advergames, and branded applications

Flash advertising : flash platform development of microsites, advergames, and branded applications (Loan 1 times)

Material type
단행본
Personal Author
Fincanon, Jason.
Title Statement
Flash advertising : flash platform development of microsites, advergames, and branded applications / Jason Fincanon.
Publication, Distribution, etc
Amsterdam ;   Boston :   Focal Press,   c2010.  
Physical Medium
xvii, 269 p. : col. ill. ; 25 cm.
ISBN
9780240813455
Content Notes
Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Computer animation. Web sites -- Design. Internet advertising.
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001 000045691061
005 20120215175136
008 120215s2010 ne a b 001 0 eng d
010 ▼a 2010025536
020 ▼a 9780240813455
035 ▼a (KERIS)REF000015913160
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a TR897.7 ▼b .F479 2010
082 0 0 ▼a 006.6/96 ▼2 22
084 ▼a 006.696 ▼2 DDCK
090 ▼a 006.696 ▼b F491f
100 1 ▼a Fincanon, Jason.
245 1 0 ▼a Flash advertising : ▼b flash platform development of microsites, advergames, and branded applications / ▼c Jason Fincanon.
260 ▼a Amsterdam ; ▼a Boston : ▼b Focal Press, ▼c c2010.
300 ▼a xvii, 269 p. : ▼b col. ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
630 0 0 ▼a Flash (Computer file)
650 0 ▼a Computer animation.
650 0 ▼a Web sites ▼x Design.
650 0 ▼a Internet advertising.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 006.696 F491f Accession No. 111656927 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes


Information Provided By: : Aladin

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