HOME > 상세정보

상세정보

Corporate reputation : managing opportunities and threats

Corporate reputation : managing opportunities and threats (5회 대출)

자료유형
단행본
개인저자
Burke, Ronald J. Martin, Graeme. Cooper, Cary L.
서명 / 저자사항
Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
발행사항
Farnham, Surrey :   Gower ;   Burlington, VT :   Ashgate Pub.,   c2011.  
형태사항
xvi, 338 p. : ill. ; 26 cm.
총서사항
Psychological and behavioral aspects of risk series
ISBN
9780566092053 (hardback : alk. paper) 0566092050 (hardback : alk. paper) 9781409423270 (ebook) 1409423271 (ebook)
내용주기
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
서지주기
Includes bibliographical references and index.
일반주제명
Corporate image. Brand name products -- Management. Corporations -- Public relations. Organizational effectiveness. Performance -- Management.
000 03119camuu2200409 a 4500
001 000045690770
005 20120214111226
008 120213s2011 enka b 001 0 eng d
010 ▼a 2010038060
015 ▼a GBB0B3925 ▼2 bnb
020 ▼a 9780566092053 (hardback : alk. paper)
020 ▼a 0566092050 (hardback : alk. paper)
020 ▼a 9781409423270 (ebook)
020 ▼a 1409423271 (ebook)
035 ▼a (KERIS)REF000016553079
040 ▼a DLC ▼c DLC ▼d YDX ▼d YDXCP ▼d BWK ▼d CDX ▼d UKM ▼d BWX ▼d UKMGB ▼d DLC ▼d 211009
050 0 0 ▼a HD59.2 ▼b .C685 2011
082 0 0 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b C822
245 0 0 ▼a Corporate reputation : ▼b managing opportunities and threats / ▼c edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
260 ▼a Farnham, Surrey : ▼b Gower ; ▼a Burlington, VT : ▼b Ashgate Pub., ▼c c2011.
300 ▼a xvi, 338 p. : ▼b ill. ; ▼c 26 cm.
490 1 ▼a Psychological and behavioral aspects of risk series
504 ▼a Includes bibliographical references and index.
505 0 ▼a Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
650 0 ▼a Corporate image.
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Corporations ▼x Public relations.
650 0 ▼a Organizational effectiveness.
650 0 ▼a Performance ▼x Management.
700 1 ▼a Burke, Ronald J.
700 1 ▼a Martin, Graeme.
700 1 ▼a Cooper, Cary L.
830 0 ▼a Psychological and behavioral aspects of risk series.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 C822 등록번호 111656872 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents: Part I Importance of Corporate Reputation: Corporate reputations: development, maintenance, change and repair, Ronald J. Burke; The meaning and measurement of corporate reputation, Gary Davies; Measuring the impact of corporate reputation on stakeholder behavior, Manfred Schwaiger, Sascha Raithel, Richard Rinkenburger and Matthias Schloderer. Part II Developing a Corporate Reputation: Reputation and corporate social responsibility: a global view, Philip H. Mirvis; Organizational identity, corporate social performance and corporate reputation: their roles in creating organizational attractiveness, Kristin B. Backhaus. Part III Managing a Corporate Reputation: Employer branding, the psychological contract and the delicate art of expectation management and keeping promises, Kerry Grigg; Managing corporate reputations, strategic human resource management and negative capabilities, Graeme Martin, Paul Gollan and Kerry Grigg; From applause to notoriety: organizational reputation and corporate governance, Charles McMillan; The role of the CEO and leadership branding ? credibility not celebrity, Julie Hodges; The role of the news media in corporate reputation management, Craig E. Carroll; The impact of Web 2.0 and Enterprise 2.0 on corporate reputation: benefits problems and prospects, Martin Reddington and Helen Francis; Re-creating reputation through authentic interaction: using social media to connect with individual stakeholders, Celia V. Harquail. Part IV Reputation Recovery: Corporate governance and corporate reputation: a disaster story, Thomas Clarke; Corporate rebranding, Dale Miller and Bill Merrilees; Repairing damages to reputations: a relational and behavioral perspective, Moonweon Rhee and Robin J. Hadwick; Index.


정보제공 : Aladin

관련분야 신착자료