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Loyalty programs : generalizations on their adoption, effectiveness and design

Loyalty programs : generalizations on their adoption, effectiveness and design (7회 대출)

자료유형
단행본
개인저자
Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967-. Dorotic, Matilda. Verhoef, Peter C.
서명 / 저자사항
Loyalty programs : generalizations on their adoption, effectiveness and design / by Tammo H. A. Bijmolt, Matilda Dorotic and Peter C. Verhoef.
발행사항
Boston :   Now,   c2011.  
형태사항
168 p. ; 24 cm.
총서사항
Foundations and trends in marketing ;Vol. 5, no. 4.
ISBN
9781601985002 1601985002 9781601985019 1601985010
서지주기
Includes bibliographical references (p. 55-68).
000 01091camuu2200313 a 4500
001 000045685098
005 20120102182845
008 120102s2011 mau b 000 0 eng d
020 ▼a 9781601985002
020 ▼a 1601985002
020 ▼a 9781601985019
020 ▼a 1601985010
035 ▼a (OCoLC)763371363
040 ▼a CUS ▼c CUS ▼d KUB ▼d 211009
049 ▼a KUBA
082 0 4 ▼a 658.812 ▼2 22
084 ▼a 658.812 ▼2 DDCK
090 ▼a 658.812 ▼b B594L
100 1 ▼a Bijmolt, Tammo H. A. ▼q (Tammo Hendrik Anthonie), ▼d 1967-.
245 1 0 ▼a Loyalty programs : ▼b generalizations on their adoption, effectiveness and design / ▼c by Tammo H. A. Bijmolt, Matilda Dorotic and Peter C. Verhoef.
260 ▼a Boston : ▼b Now, ▼c c2011.
300 ▼a 168 p. ; ▼c 24 cm.
490 1 ▼a Foundations and trends in marketing ; ▼v Vol. 5, no. 4.
504 ▼a Includes bibliographical references (p. 55-68).
700 1 ▼a Dorotic, Matilda.
700 1 ▼a Verhoef, Peter C.
830 0 ▼a Foundations and trends in marketing ; ▼v v. 5, no. 4.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.812 B594L 등록번호 111652928 도서상태 대출가능 반납예정일 예약 서비스 B M

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