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The advertiser's handbook for budget determination

The advertiser's handbook for budget determination

Material type
단행본
Personal Author
Broadbent, Simon.
Title Statement
The advertiser's handbook for budget determination / Simon Broadbent.
Publication, Distribution, etc
Lexington, Mass. :   Lexington Books,   c1988.  
Physical Medium
xiii, 235 p. : ill. ; 25 cm.
ISBN
0669181390 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. 223-232) and index.
Subject Added Entry-Topical Term
Advertising media planning. Advertising -- Costs. Advertising -- Finance.
000 00895camuu2200277 a 4500
001 000045672796
005 20111021153509
008 111021s1988 maua b 001 0 eng d
010 ▼a 87046448
020 ▼a 0669181390 (alk. paper)
035 ▼a (KERIS)REF000014632745
040 ▼d 211009
050 0 ▼a HF5826.5 ▼b .B75 1988
082 0 4 ▼a 659.1/068/1 ▼2 22
084 ▼a 659.10681 ▼2 DDCK
090 ▼a 659.10681 ▼b B863a
100 1 ▼a Broadbent, Simon.
245 1 4 ▼a The advertiser's handbook for budget determination / ▼c Simon Broadbent.
260 ▼a Lexington, Mass. : ▼b Lexington Books, ▼c c1988.
300 ▼a xiii, 235 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. 223-232) and index.
650 0 ▼a Advertising media planning.
650 0 ▼a Advertising ▼x Costs.
650 0 ▼a Advertising ▼x Finance.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.10681 B863a Accession No. 111644587 Availability Available Due Date Make a Reservation Service B M

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