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Advertising and consumer psychology. 3

Advertising and consumer psychology. 3 (Loan 2 times)

Material type
단행본
Personal Author
Olson, Jerry C. (Jerry Corrie), 1944-. Sentis, Keith.
Corporate Author
Ted Bates Advertising.
Title Statement
Advertising and consumer psychology. 3 / edited by Jerry Olson, Keith Sentis.
Publication, Distribution, etc
New York, N.Y. :   Praeger,   1986.  
Physical Medium
viii, 294 p. : ill. ; 25 cm.
ISBN
0275921549 (alk. paper)
General Note
Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.  
Bibliography, Etc. Note
Includes bibliographies and index.
Subject Added Entry-Topical Term
Advertising -- Psychological aspects -- Congresses. Consumer behavior -- Congresses.
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001 000045672779
005 20111021165726
008 111021s1986 nyua b 101 0 eng d
010 ▼a 86012219 //r88
020 ▼a 0275921549 (alk. paper)
035 ▼a (KERIS)REF000014610883
040 ▼d 211009
050 0 ▼a HF5822 ▼b .A24 1986
082 0 4 ▼a 659.1/01/9 ▼2 22
084 ▼a 659.1019 ▼2 DDCK
090 ▼a 659.1019 ▼b A244 ▼c 3
245 0 0 ▼a Advertising and consumer psychology. ▼n 3 / ▼c edited by Jerry Olson, Keith Sentis.
260 ▼a New York, N.Y. : ▼b Praeger, ▼c 1986.
300 ▼a viii, 294 p. : ▼b ill. ; ▼c 25 cm.
500 ▼a Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
504 ▼a Includes bibliographies and index.
650 0 ▼a Advertising ▼x Psychological aspects ▼v Congresses.
650 0 ▼a Consumer behavior ▼v Congresses.
700 1 ▼a Olson, Jerry C. ▼q (Jerry Corrie), ▼d 1944-.
700 1 ▼a Sentis, Keith.
710 2 ▼a Ted Bates Advertising.
710 2 ▼a Marketing Science Institute.
710 2 ▼a American Psychological Association. ▼b Division of Consumer Psychology.
711 2 ▼a Conference on Advertising and Consumer Psychology ▼n (3rd : ▼d 1984 : ▼c Ted Bates Advertising, New York, N.Y.)
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 A244 3 Accession No. 111644486 Availability Available Due Date Make a Reservation Service B M

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