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Cognitive and affective responses to advertising

Cognitive and affective responses to advertising (Loan 2 times)

Material type
단행본
Personal Author
Cafferata, Patricia. Tybout, Alice M.
Corporate Author
American Psychological Association. Division of Consumer Psychology.
Title Statement
Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.
Publication, Distribution, etc
Lexington, Mass. :   Lexington Books,   1989.  
Physical Medium
vii, 414 p. : ill. ; 24 cm.
ISBN
066914830X (alk. paper)
General Note
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.  
Bibliography, Etc. Note
Includes bibliographies and index.
Subject Added Entry-Topical Term
Advertising -- Psychological aspects -- Congresses. Consumer behavior -- Congresses.
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008 111021s1989 maua b 101 0 eng d
010 ▼a 88016884
020 ▼a 066914830X (alk. paper)
035 ▼a (KERIS)REF000014245890
040 ▼d 211009
050 0 ▼a HF5823 ▼b .C554 1989
082 0 4 ▼a 659.1/01/9 ▼2 22
084 ▼a 659.1019 ▼2 DDCK
090 ▼a 659.1019 ▼b C676
245 0 0 ▼a Cognitive and affective responses to advertising / ▼c edited by Patricia Cafferata, Alice M. Tybout.
260 ▼a Lexington, Mass. : ▼b Lexington Books, ▼c 1989.
300 ▼a vii, 414 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
504 ▼a Includes bibliographies and index.
650 0 ▼a Advertising ▼x Psychological aspects ▼v Congresses.
650 0 ▼a Consumer behavior ▼v Congresses.
700 1 ▼a Cafferata, Patricia.
700 1 ▼a Tybout, Alice M.
710 2 ▼a American Psychological Association. ▼b Division of Consumer Psychology.
710 2 ▼a Marketing Science Institute.
710 2 ▼a Needham Harper Worldwide.
711 2 ▼a Conference on Advertising and Consumer Psychology ▼n (4th : ▼d 1985 : ▼c Chicago, Ill.)
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 C676 Accession No. 111644494 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS
Preface = ⅸ
Acknowledgments = xi
1. Introduction / Alice Tybout = 1
Part Ⅰ: Classifying Advertising Stimuli = 11
 2. Lectures and Dramas / William D. Wells = 13
 3. An Investigation of Mood Commercials / John S. Coulson = 21
 4. The Multidimensionality of Persuasive Communications: Theoretical and Empirical Foundations / Connie Pechmann ; David W. Stewart = 31
Part Ⅱ: Theoretical Processes Underlying Cognitive and Affective Responses to Advertising = 67
 5. The Elaboration Likelihood Model: The Role of Affect and Affect-Laden Information Processing in Persuasion / John T. Cacioppo ; Richard E. Petty = 69
 6. Some Ways in Which Affect Influences Cognitive Processes: Implications for Advertising and Consumer Behavior / Alice M. Isen = 91
Part Ⅲ: Cognitive Processing Issues = 119
 7. Advertising and Product Evaluation: The Relation between Consumer Memory and Judgment / Thomas K. Srull = 121
 8. Strategies for Designing Persuasive Messages: Deductions from the Resource Matching Hypothesis / Punam Anand ; Brian Sternthal = 135
 9. Advertising Art: Cognitive Mechanisms and Research Issues / Fairfid M. Caudle = 161
 10. Gender Differences in Information Processing: A Selectivity Interpretation / Joan Meyers-Levy = 219
Part Ⅳ: Affective Processing Issues = 261
 11. Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues / Guliz Ger = 263
 12. Emotional Advertising Appeals / Bobby J. Calder ; Charles L. Gruder = 277
 13. What Mediates the Emotional Response to Advertising? The Case of Warmth / David A. Aaker ; Douglas M. Stayman = 287
 14. The Effects of Emotion on Episodic Memory for Television Commercials / Esther Thorson ; Marian Friestad = 305
 15. Gauging and Explaining Advertising Effects: Emergent Concerns Regarding Construct and Ecological Validity / Chris T. Allen ; Thomas J. Madden = 327
 16. The Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses / Morris B. Holbrook ; Richard A. Westwood = 353
 17. An Investigation of the Relationship between the MECCAs Model and Advertising Affect / Thomas J. Reynolds ; Minakshi Trivedi = 373
Part Ⅴ: Practitioners' Viewpoint = 391
 18. The Advertising Development Process from the Practitioners' Point of View / Pat Cafferata = 393
Index = 403
Contributors = 411
About the Editors = 413


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