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Advertising management : criteria, analysis, and decision making

Advertising management : criteria, analysis, and decision making

Material type
단행본
Personal Author
Leckenby, John D. Wedding, C. Nugent, 1912-.
Title Statement
Advertising management : criteria, analysis, and decision making / John D. Leckenby, Nugent Wedding.
Publication, Distribution, etc
Columbus, Ohio :   Grid Pub.,   c1982.  
Physical Medium
xiv, 657 p. : ill. ; 24 cm.
Series Statement
Grid series in advertising and journalism
ISBN
0882442449
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising -- Management.
000 00980camuu2200289 a 4500
001 000045672176
005 20111019120111
008 111017s1982 ohua b 001 0 eng d
010 ▼a 81006912
020 ▼a 0882442449
035 ▼a (KERIS)REF000010427056
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .L43
082 0 0 ▼a 659.1/11 ▼2 22
084 ▼a 659.111 ▼2 DDCK
090 ▼a 659.111 ▼b L461a
100 1 ▼a Leckenby, John D.
245 1 0 ▼a Advertising management : ▼b criteria, analysis, and decision making / ▼c John D. Leckenby, Nugent Wedding.
260 ▼a Columbus, Ohio : ▼b Grid Pub., ▼c c1982.
300 ▼a xiv, 657 p. : ▼b ill. ; ▼c 24 cm.
490 1 ▼a Grid series in advertising and journalism
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising ▼x Management.
700 1 ▼a Wedding, C. Nugent, ▼d 1912-.
830 0 ▼a Grid series in advertising and journalism.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.111 L461a Accession No. 111644659 Availability Available Due Date Make a Reservation Service B M

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