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Planning for R.O.I. : effective advertising strategy

Planning for R.O.I. : effective advertising strategy

Material type
단행본
Personal Author
Wells, William, 1926-.
Title Statement
Planning for R.O.I. : effective advertising strategy / William D. Wells.
Publication, Distribution, etc
Englewood Cliffs, N.J. :   Prentice Hall,   c1989.  
Physical Medium
xv, 96 p. ; 23 cm.
ISBN
0136794661 0136794734 (workbook)
Subject Added Entry-Topical Term
Advertising.
000 00778camuu2200265 a 4500
001 000045672164
005 20111018194355
008 111017s1989 nju 000 0 eng d
010 ▼a 88031637
020 ▼a 0136794661
020 ▼a 0136794734 (workbook)
035 ▼a (KERIS)REF000013930783
040 ▼d 211009
050 0 ▼a HF5821 ▼b .W44 1989
082 0 4 ▼a 659.1/11 ▼2 222
084 ▼a 659.111 ▼2 DDCK
090 ▼a 659.111 ▼b W456p
100 1 ▼a Wells, William, ▼d 1926-.
245 1 0 ▼a Planning for R.O.I. : ▼b effective advertising strategy / ▼c William D. Wells.
246 3 ▼a Planning for ROI
260 ▼a Englewood Cliffs, N.J. : ▼b Prentice Hall, ▼c c1989.
300 ▼a xv, 96 p. ; ▼c 23 cm.
650 0 ▼a Advertising.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.111 W456p Accession No. 111644673 Availability Available Due Date Make a Reservation Service B M

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