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The Practice of advertising 4th ed

The Practice of advertising 4th ed

Material type
단행본
Personal Author
Hart, Norman A.
Corporate Author
Chartered Institute of Marketing.
Title Statement
The Practice of advertising / edited by Normam A. Hart.
판사항
4th ed.
Publication, Distribution, etc
London :   Butterworth-Heinemann,   1995.  
Physical Medium
xxii, 287 p. : ill. ; 24 cm.
Series Statement
The Marketing series
ISBN
0750622393
General Note
"Published on behalf of the Chartered Institute of Marketing.  
Bibliography, Etc. Note
Includs bibliographical references and index.
Subject Added Entry-Topical Term
Advertising.
000 01006camuu2200313 a 4500
001 000045672163
005 20111018162236
008 111017s1995 enka b 001 0 eng d
010 ▼a 95195705
020 ▼a 0750622393
035 ▼a (KERIS)REF000009500202
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .P69 1995
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P895-4
245 0 4 ▼a The Practice of advertising / ▼c edited by Normam A. Hart.
250 ▼a 4th ed.
260 ▼a London : ▼b Butterworth-Heinemann, ▼c 1995.
300 ▼a xxii, 287 p. : ▼b ill. ; ▼c 24 cm.
490 1 ▼a The Marketing series
500 ▼a "Published on behalf of the Chartered Institute of Marketing.
504 ▼a Includs bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Hart, Norman A.
710 2 ▼a Chartered Institute of Marketing.
830 0 ▼a Marketing series (London, England)
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 P895-4 Accession No. 111644674 Availability Available Due Date Make a Reservation Service B M

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