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The Practice of advertising 4th ed

The Practice of advertising 4th ed

자료유형
단행본
개인저자
Hart, Norman A.
단체저자명
Chartered Institute of Marketing.
서명 / 저자사항
The Practice of advertising / edited by Normam A. Hart.
판사항
4th ed.
발행사항
London :   Butterworth-Heinemann,   1995.  
형태사항
xxii, 287 p. : ill. ; 24 cm.
총서사항
The Marketing series
ISBN
0750622393
일반주기
"Published on behalf of the Chartered Institute of Marketing.  
서지주기
Includs bibliographical references and index.
일반주제명
Advertising.
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001 000045672163
005 20111018162236
008 111017s1995 enka b 001 0 eng d
010 ▼a 95195705
020 ▼a 0750622393
035 ▼a (KERIS)REF000009500202
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .P69 1995
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P895-4
245 0 4 ▼a The Practice of advertising / ▼c edited by Normam A. Hart.
250 ▼a 4th ed.
260 ▼a London : ▼b Butterworth-Heinemann, ▼c 1995.
300 ▼a xxii, 287 p. : ▼b ill. ; ▼c 24 cm.
490 1 ▼a The Marketing series
500 ▼a "Published on behalf of the Chartered Institute of Marketing.
504 ▼a Includs bibliographical references and index.
650 0 ▼a Advertising.
700 1 ▼a Hart, Norman A.
710 2 ▼a Chartered Institute of Marketing.
830 0 ▼a Marketing series (London, England)
945 ▼a KLPA

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