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Mass communication theories : explaining origins, processes, and effects

Mass communication theories : explaining origins, processes, and effects (Loan 2 times)

Material type
단행본
Personal Author
DeFleur, Melvin L. (Melvin Lawrence), 1923-.
Title Statement
Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur.
Publication, Distribution, etc
Boston :   Allyn & Bacon,   c2010.  
Physical Medium
xx, 358 p. ; 28 cm.
ISBN
9780205331727 (pbk.) 0205331726 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Mass media.
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010 ▼a 2009035425
020 ▼a 9780205331727 (pbk.)
020 ▼a 0205331726 (pbk.)
035 ▼a (KERIS)REF000015928612
040 ▼a DLC ▼c DLC ▼d YDX ▼d DLC ▼d 211009
050 0 0 ▼a P90 ▼b .D44185 2010
082 0 0 ▼a 302.2301 ▼2 22
084 ▼a 302.2301 ▼2 DDCK
090 ▼a 302.2301 ▼b D313m
100 1 ▼a DeFleur, Melvin L. ▼q (Melvin Lawrence), ▼d 1923-.
245 1 0 ▼a Mass communication theories : ▼b explaining origins, processes, and effects / ▼c Melvin L. DeFleur.
260 ▼a Boston : ▼b Allyn & Bacon, ▼c c2010.
300 ▼a xx, 358 p. ; ▼c 28 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Mass media.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.2301 D313m Accession No. 111643807 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

INTRODUCTION
Chapter 1: Shaping the American Media: A Brief Overview
Chapter 2: The Nature and Uses of Theories
Part I: Interdisciplinary Contributions to Media Studies
Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science                   
Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory
Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies     
Part II: The Beginnings: Early Analyses of Mass Communication
Chapter 7: James Bryce’s Theory of Public Opinion and the Press
Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion  
Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful
Part III: Contemporary Theories of Mass Communication
Chapter 10: The Selected and Limited Influences Theory
Chapter 11: Gatekeeping Theory
Chapter 12: Agenda-setting Theory
Chapter 13: The Two-Step Flow of Communication Theory
Chapter 14: Uses for Gratification Theory
Chapter 15: Information Utility Theory
Chapter 16: Modeling Theory
Chapter 17: Social Expectations Theory
Chapter 18: Media-Influenced Diffusion-of-Innovation Theory
Chapter 19: Popular Culture Theory
Chapter 20: The Creeping Cycle of Desensitization Theory
Chapter 21: Critical Cultural Perspectives
Chapter 22: Cultural Imperialism Theory
Chapter 23: Collateral Media Instruction Theory
Chapter 24: Other Formulations and Concepts


Information Provided By: : Aladin

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