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Which ad pulled best? : 50 case histories on how to write and design ads that work 7th ed

Which ad pulled best? : 50 case histories on how to write and design ads that work 7th ed

자료유형
단행본
개인저자
Burton, Philip Ward, 1910-. Purvis, Scott C.
서명 / 저자사항
Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis.
판사항
7th ed.
발행사항
Lincolnwood, Ill., USA :   NTC Business Books,   1993.  
형태사항
xvii, 142 p. : ill. ; 29 cm.
ISBN
0844235148
일반주제명
Advertising. Advertising copy -- Evaluation.
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001 000045666577
005 20110929151212
008 110919s1993 ilua 000 0 eng d
010 ▼a 92029612 //r93
020 ▼a 0844235148
035 ▼a (KERIS)REF000014699536
040 ▼a DLC ▼c DLC ▼d DLC ▼d OCoLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .W467 1993
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b W571-7
245 0 0 ▼a Which ad pulled best? : ▼b 50 case histories on how to write and design ads that work / ▼c [edited by] Philip Ward Burton, Scott C. Purvis.
250 ▼a 7th ed.
260 ▼a Lincolnwood, Ill., USA : ▼b NTC Business Books, ▼c 1993.
300 ▼a xvii, 142 p. : ▼b ill. ; ▼c 29 cm.
650 0 ▼a Advertising.
650 0 ▼a Advertising copy ▼x Evaluation.
700 1 ▼a Burton, Philip Ward, ▼d 1910-.
700 1 ▼a Purvis, Scott C.
945 ▼a KLPA

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