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Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising (Loan 1 times)

Material type
단행본
Personal Author
Mooij, Marieke K. de, 1943-. Keegan, Warren J.
Title Statement
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
Publication, Distribution, etc
New York :   Prentice Hall,   1991.  
Physical Medium
xvi, 440 p. : ill. ; 24 cm.
ISBN
0134718976
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising. Advertising media planning. Comparative advertising.
000 00990camuu2200289 a 4500
001 000045666298
005 20110926114012
008 110916s1991 nyua b 001 0 eng d
010 ▼a 91012208
020 ▼a 0134718976
035 ▼a (KERIS)REF000010427731
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .M48 1991
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b M817a
100 1 ▼a Mooij, Marieke K. de, ▼d 1943-.
245 1 0 ▼a Advertising worldwide : ▼b concepts, theories, and practice of international, multinational, and global advertising / ▼c Marieke K. de Mooij, with Warren J. Keegan.
260 ▼a New York : ▼b Prentice Hall, ▼c 1991.
300 ▼a xvi, 440 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
650 0 ▼a Advertising media planning.
650 0 ▼a Comparative advertising.
700 1 ▼a Keegan, Warren J.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 M817a Accession No. 111641583 Availability Available Due Date Make a Reservation Service B M

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