HOME > 상세정보

상세정보

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising (1회 대출)

자료유형
단행본
개인저자
Mooij, Marieke K. de, 1943-. Keegan, Warren J.
서명 / 저자사항
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
발행사항
New York :   Prentice Hall,   1991.  
형태사항
xvi, 440 p. : ill. ; 24 cm.
ISBN
0134718976
서지주기
Includes bibliographical references and index.
일반주제명
Advertising. Advertising media planning. Comparative advertising.
000 00990camuu2200289 a 4500
001 000045666298
005 20110926114012
008 110916s1991 nyua b 001 0 eng d
010 ▼a 91012208
020 ▼a 0134718976
035 ▼a (KERIS)REF000010427731
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .M48 1991
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b M817a
100 1 ▼a Mooij, Marieke K. de, ▼d 1943-.
245 1 0 ▼a Advertising worldwide : ▼b concepts, theories, and practice of international, multinational, and global advertising / ▼c Marieke K. de Mooij, with Warren J. Keegan.
260 ▼a New York : ▼b Prentice Hall, ▼c 1991.
300 ▼a xvi, 440 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
650 0 ▼a Advertising media planning.
650 0 ▼a Comparative advertising.
700 1 ▼a Keegan, Warren J.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1 M817a 등록번호 111641583 도서상태 대출가능 반납예정일 예약 서비스 B M

관련분야 신착자료