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European advertising strategies : the profiles and policies of multinational companies operating in Europe

European advertising strategies : the profiles and policies of multinational companies operating in Europe

자료유형
단행본
개인저자
Rijkens, Rein.
서명 / 저자사항
European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield.
발행사항
London, England :   Cassell,   c1992.  
형태사항
xiv, 210 p. : ill. ; 25 cm.
ISBN
0304317969
서지주기
Includes bibliographical references (p. 209-210).
일반주제명
Advertising -- Europe -- Case studies. International business enterprises -- Europe -- Case studies.
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100 1 ▼a Rijkens, Rein.
245 1 0 ▼a European advertising strategies : ▼b the profiles and policies of multinational companies operating in Europe / ▼c Rein Rijkens ; with a foreword by Lord Cockfield.
260 ▼a London, England : ▼b Cassell, ▼c c1992.
300 ▼a xiv, 210 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. 209-210).
650 0 ▼a Advertising ▼z Europe ▼x Case studies.
650 0 ▼a International business enterprises ▼z Europe ▼v Case studies.
945 ▼a KLPA

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No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.1094 R572e 등록번호 111641853 도서상태 대출가능 반납예정일 예약 서비스 B M

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