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The spot : the rise of political advertising on television Rev. ed

The spot : the rise of political advertising on television Rev. ed

Material type
단행본
Personal Author
Diamond, Edwin. Bates, Stephen, 1958-.
Title Statement
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.
판사항
Rev. ed.
Publication, Distribution, etc
Cambridge, Mass. :   MIT Press,   c1988.  
Physical Medium
xiii, 425 p. : ill. ; 21 cm.
ISBN
0262040956 0262540495 (pbk.)
General Note
Includes index.  
Bibliography, Etc. Note
Bibliography: p. [397]-407.
Subject Added Entry-Topical Term
Advertising, Political -- United States. Television advertising -- United States.
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005 20110920170031
008 110916s1988 maua b 001 0 eng d
010 ▼a 88002941
020 ▼a 0262040956
020 ▼a 0262540495 (pbk.)
035 ▼a (KERIS)REF000014640418
040 ▼d 211009
043 ▼a n-us---
050 0 ▼a JF2112.A4 ▼b D53 1988
082 0 4 ▼a 659.1/9320973 ▼2 22
084 ▼a 659.19320973 ▼2 DDCK
090 ▼a 659.19320973 ▼b D537s1
100 1 ▼a Diamond, Edwin.
245 1 4 ▼a The spot : ▼b the rise of political advertising on television / ▼c Edwin Diamond and Stephen Bates.
250 ▼a Rev. ed.
260 ▼a Cambridge, Mass. : ▼b MIT Press, ▼c c1988.
300 ▼a xiii, 425 p. : ▼b ill. ; ▼c 21 cm.
500 ▼a Includes index.
504 ▼a Bibliography: p. [397]-407.
650 0 ▼a Advertising, Political ▼z United States.
650 0 ▼a Television advertising ▼z United States.
700 1 ▼a Bates, Stephen, ▼d 1958-.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.19320973 D537s1 Accession No. 111641740 Availability Available Due Date Make a Reservation Service B M

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