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The spot : the rise of political advertising on television Rev. ed

The spot : the rise of political advertising on television Rev. ed

자료유형
단행본
개인저자
Diamond, Edwin. Bates, Stephen, 1958-.
서명 / 저자사항
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.
판사항
Rev. ed.
발행사항
Cambridge, Mass. :   MIT Press,   c1988.  
형태사항
xiii, 425 p. : ill. ; 21 cm.
ISBN
0262040956 0262540495 (pbk.)
일반주기
Includes index.  
서지주기
Bibliography: p. [397]-407.
일반주제명
Advertising, Political -- United States. Television advertising -- United States.
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010 ▼a 88002941
020 ▼a 0262040956
020 ▼a 0262540495 (pbk.)
035 ▼a (KERIS)REF000014640418
040 ▼d 211009
043 ▼a n-us---
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082 0 4 ▼a 659.1/9320973 ▼2 22
084 ▼a 659.19320973 ▼2 DDCK
090 ▼a 659.19320973 ▼b D537s1
100 1 ▼a Diamond, Edwin.
245 1 4 ▼a The spot : ▼b the rise of political advertising on television / ▼c Edwin Diamond and Stephen Bates.
250 ▼a Rev. ed.
260 ▼a Cambridge, Mass. : ▼b MIT Press, ▼c c1988.
300 ▼a xiii, 425 p. : ▼b ill. ; ▼c 21 cm.
500 ▼a Includes index.
504 ▼a Bibliography: p. [397]-407.
650 0 ▼a Advertising, Political ▼z United States.
650 0 ▼a Television advertising ▼z United States.
700 1 ▼a Bates, Stephen, ▼d 1958-.
945 ▼a KLPA

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