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Advertising and the mind of the consumer : what works, what doesn't, and why

Advertising and the mind of the consumer : what works, what doesn't, and why

Material type
단행본
Personal Author
Sutherland, Max.
Title Statement
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Publication, Distribution, etc
St. Leonards, NSW :   Allen & Unwin,   1993.  
Physical Medium
xvii, 246 p. : ill. ; 22 cm.
Series Statement
The Allen & Unwin business and management series
ISBN
1863733582
Bibliography, Etc. Note
Includes bibliographical references (p. 229-235) and index.
Subject Added Entry-Topical Term
Advertising -- Psychological aspects. Consumer behavior.
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020 ▼a 1863733582
035 ▼a (KERIS)REF000013131537
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5822 ▼b .S84 1993
082 0 4 ▼a 659.1/01/9 ▼2 22
084 ▼a 659.1019 ▼2 DDCK
090 ▼a 659.1019 ▼b S966a
100 1 ▼a Sutherland, Max.
245 1 0 ▼a Advertising and the mind of the consumer : ▼b what works, what doesn't, and why / ▼c Max Sutherland.
260 ▼a St. Leonards, NSW : ▼b Allen & Unwin, ▼c 1993.
300 ▼a xvii, 246 p. : ▼b ill. ; ▼c 22 cm.
490 1 ▼a The Allen & Unwin business and management series
504 ▼a Includes bibliographical references (p. 229-235) and index.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Consumer behavior.
830 0 ▼a Allen & Unwin business and management series.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 S966a Accession No. 111641742 Availability Available Due Date Make a Reservation Service B M

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