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Image marketing : using public perceptions to attain business objectives

Image marketing : using public perceptions to attain business objectives

Material type
단행본
Personal Author
Marconi, Joe.
Title Statement
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Publication, Distribution, etc
Lincolnwood, Ill., USA :   NTC Business Books ;   Chicago, Ill. :   American Marketing Association,   c1996.  
Physical Medium
xviii, 232 p. : ill. ; 24 cm.
ISBN
0844235040 (alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. 217-219) and index.
Subject Added Entry-Topical Term
Corporate image. Advocacy advertising. Public relations. Mass media and business.
000 01005camuu2200289 a 4500
001 000045666228
005 20110920142757
008 110916s1996 ilua b 001 0 eng d
010 ▼a 95046960
020 ▼a 0844235040 (alk. paper)
035 ▼a (KERIS)REF000010589113
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD59.2 ▼b .M37 1996
082 0 4 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b M321i
100 1 ▼a Marconi, Joe.
245 1 0 ▼a Image marketing : ▼b using public perceptions to attain business objectives / ▼c Joe Marconi.
260 ▼a Lincolnwood, Ill., USA : ▼b NTC Business Books ; ▼a Chicago, Ill. : ▼b American Marketing Association, ▼c c1996.
300 ▼a xviii, 232 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 217-219) and index.
650 0 ▼a Corporate image.
650 0 ▼a Advocacy advertising.
650 0 ▼a Public relations.
650 0 ▼a Mass media and business.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.2 M321i Accession No. 111641745 Availability Available Due Date Make a Reservation Service B M

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