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Brands and branding

Brands and branding

자료유형
단행본
개인저자
Clifton, Rita. Simmons, John, 1948-. Ahmad, Sameena.
서명 / 저자사항
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
발행사항
Princeton, NJ :   Bloomberg Press,   2004.  
형태사항
xv, 256 p. : ill. (some col.) ; 22 cm.
총서사항
The economist series
ISBN
1576601471 (alk. paper)
서지주기
Includes bibliographical references and index.
일반주제명
Brand name products. Branding (Marketing) Brand name products -- Management. Brand name products -- Forecasting.
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001 000045666209
005 20110928103039
008 110916s2004 njua b 001 0 eng d
010 ▼a 2003063819
020 ▼a 1576601471 (alk. paper)
035 ▼a (KERIS)REF000009835519
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD69.B7 ▼b B733 2004
082 0 0 ▼a 658.8/27 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b B819a
245 0 0 ▼a Brands and branding / ▼c [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 ▼a Princeton, NJ : ▼b Bloomberg Press, ▼c 2004.
300 ▼a xv, 256 p. : ▼b ill. (some col.) ; ▼c 22 cm.
490 1 ▼a The economist series
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products.
650 0 ▼a Branding (Marketing)
650 0 ▼a Brand name products ▼x Management.
650 0 ▼a Brand name products ▼x Forecasting.
700 1 ▼a Clifton, Rita.
700 1 ▼a Simmons, John, ▼d 1948-.
700 1 ▼a Ahmad, Sameena.
830 0 ▼a Economist series.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.827 B819a 등록번호 111641587 도서상태 대출가능 반납예정일 예약 서비스 B M

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