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Advertising self-regulation and outside participation : a multinational comparison

Advertising self-regulation and outside participation : a multinational comparison

Material type
단행본
Personal Author
Boddewyn, J. J. (Jean J.)
Title Statement
Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn.
Publication, Distribution, etc
New York :   Quorum Books,   1988.  
Physical Medium
xviii, 368 p. : ill. ; 25 cm.
ISBN
0899302955 (lib. bdg. : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references (p. [357]-362) and index.
Subject Added Entry-Topical Term
Advertising -- Self-regulation -- Case studies.
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001 000045665557
005 20110920132544
008 110908s1988 nyua b 001 0 eng d
010 ▼a 87024939
020 ▼a 0899302955 (lib. bdg. : alk. paper)
035 ▼a (KERIS)REF000013765719
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5834 ▼b .B63 1988
082 0 4 ▼a 659.1/1 ▼2 22
084 ▼a 659.11 ▼2 DDCK
090 ▼a 659.11 ▼b B666a
100 1 ▼a Boddewyn, J. J. ▼q (Jean J.)
245 1 0 ▼a Advertising self-regulation and outside participation : ▼b a multinational comparison / ▼c J.J. Boddewyn.
260 ▼a New York : ▼b Quorum Books, ▼c 1988.
300 ▼a xviii, 368 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. [357]-362) and index.
650 0 ▼a Advertising ▼x Self-regulation ▼x Case studies.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.11 B666a Accession No. 111641282 Availability Available Due Date Make a Reservation Service B M

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