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Strategic advertising management 3rd ed

Strategic advertising management 3rd ed (Loan 15 times)

Material type
단행본
Personal Author
Percy, Larry. Elliott, Richard H.
Title Statement
Strategic advertising management / Larry Percy, Richard Elliott.
판사항
3rd ed.
Publication, Distribution, etc
Oxford ;   New York :   Oxford University Press,   2009.  
Physical Medium
xviii, 424 p. : ill. (some col.) ; 25 cm.
ISBN
9780199532575 0199532575
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Sales promotion. Advertising -- Management. Strategic planning. Communication in marketing.
000 01052camuu2200325 a 4500
001 000045656965
005 20110713092709
008 110713s2009 enka b 001 0 eng d
010 ▼a 2008038449
020 ▼a 9780199532575
020 ▼a 0199532575
035 ▼a (KERIS)REF000015065214
040 ▼a DLC ▼c DLC ▼d YDXCP ▼d BWK ▼d BWKUK ▼d DLC ▼d 211009
050 0 0 ▼a HF5438.5 ▼b .P475 2009
082 0 0 ▼a 659.1 ▼2 22
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b P431s3
100 1 ▼a Percy, Larry.
245 1 0 ▼a Strategic advertising management / ▼c Larry Percy, Richard Elliott.
250 ▼a 3rd ed.
260 ▼a Oxford ; ▼a New York : ▼b Oxford University Press, ▼c 2009.
300 ▼a xviii, 424 p. : ▼b ill. (some col.) ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Sales promotion.
650 0 ▼a Advertising ▼x Management.
650 0 ▼a Strategic planning.
650 0 ▼a Communication in marketing.
700 1 ▼a Elliott, Richard H.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 P431s3 Accession No. 111635007 Availability Available Due Date Make a Reservation Service B M

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