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E-business and e-commerce management : strategy, implementation, and practice 4th ed

E-business and e-commerce management : strategy, implementation, and practice 4th ed

자료유형
단행본
개인저자
Chaffey, Dave, 1963-.
서명 / 저자사항
E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.
판사항
4th ed.
발행사항
New York :   FT Prentice Hall,   c2009.  
형태사항
xxxii, 764 p : col. ill ; 27 cm.
ISBN
9780273719601 (pbk. : alk. paper)
내용주기
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
서지주기
Includes bibliographical references and index.
일반주제명
Electronic commerce. Business enterprises -- Computer networks.
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001 000045643518
005 20110421164818
008 091210s2009 nyua b 001 0 eng
020 ▼a 9780273719601 (pbk. : alk. paper)
035 ▼a (KERIS)BIB000011866579
040 ▼a DLC ▼c DLC ▼d 221016 ▼d 244002
050 0 0 ▼a HF5548.32 ▼b .C472 2009
082 0 0 ▼a 658.8/72 ▼2 22
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b C433e4
100 1 ▼a Chaffey, Dave, ▼d 1963-.
245 1 0 ▼a E-business and e-commerce management : ▼b strategy, implementation, and practice / ▼c Dave Chaffey.
246 3 ▼a Ebusiness and ecommerce management
250 ▼a 4th ed.
260 ▼a New York : ▼b FT Prentice Hall, ▼c c2009.
300 ▼a xxxii, 764 p : ▼b col. ill ; ▼c 27 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
650 0 ▼a Electronic commerce.
650 0 ▼a Business enterprises ▼x Computer networks.

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.872 C433e4 등록번호 151298564 도서상태 대출가능 반납예정일 예약 서비스 C M

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