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The practice of public relations 11th ed. (international ed.)

The practice of public relations 11th ed. (international ed.)

Material type
단행본
Personal Author
Seitel, Fraser P
Title Statement
The practice of public relations / Fraser P. Seitel.
판사항
11th ed. (international ed.)
Publication, Distribution, etc
Boston :   Prentice Hall,   c2011.  
Physical Medium
480 p. : col. ill. ; 26 cm.
ISBN
0137058314 (international ed.) 9780137058310 (international ed.)
Content Notes
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Public relations -- United States.
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001 000045643502
005 20110422141059
008 110422s2011 mau b 001 0 eng d
020 ▼a 0137058314 (international ed.)
020 ▼a 9780137058310 (international ed.)
040 ▼a 244002 ▼c 244002 ▼d 244002
082 0 0 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b S462p11a
100 1 ▼a Seitel, Fraser P
245 1 4 ▼a The practice of public relations / ▼c Fraser P. Seitel.
250 ▼a 11th ed. (international ed.)
260 ▼a Boston : ▼b Prentice Hall, ▼c c2011.
300 ▼a 480 p. : ▼b col. ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
650 0 ▼a Public relations ▼z United States.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.2 S462p11a Accession No. 151298579 Availability Available Due Date Make a Reservation Service B M

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