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The practice of public relations 11th ed. (international ed.)

Material type

단행본

Personal Author

Seitel, Fraser P

Title Statement

The practice of public relations / Fraser P. Seitel.

판사항

11th ed. (international ed.)

Publication, Distribution, etc

Boston : Prentice Hall, c2011.

Physical Medium

480 p. : col. ill. ; 26 cm.

ISBN

0137058314 (international ed.) 9780137058310 (international ed.)

Content Notes

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

Bibliography, Etc. Note

Includes bibliographical references and index.

Subject Added Entry-Topical Term

Public relations -- United States.

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001		000045643502
005		20110422141059
008		110422s2011 mau b 001 0 eng d
020		▼a 0137058314 (international ed.)
020		▼a 9780137058310 (international ed.)
040		▼a 244002 ▼c 244002 ▼d 244002
082	0 0	▼a 659.2 ▼2 22
084		▼a 659.2 ▼2 DDCK
090		▼a 659.2 ▼b S462p11a
100	1	▼a Seitel, Fraser P
245	1 4	▼a The practice of public relations / ▼c Fraser P. Seitel.
250		▼a 11th ed. (international ed.)
260		▼a Boston : ▼b Prentice Hall, ▼c c2011.
300		▼a 480 p. : ▼b col. ill. ; ▼c 26 cm.
504		▼a Includes bibliographical references and index.
505	0	▼a What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
650	0	▼a Public relations ▼z United States.

Holdings Information

Sejong Academic Information Center

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Sejong Academic Information Center/Social Science/	Call Number 659.2 S462p11a	Accession No. 151298579	Availability Available	Due Date	Make a Reservation	Service B M