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Shopper marketing : how to increase purchase decisions at the point of sale

Shopper marketing : how to increase purchase decisions at the point of sale (2회 대출)

자료유형
단행본
개인저자
Stahlberg, Markus. Maila, Ville.
서명 / 저자사항
Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila.
발행사항
London ;   Philadelphia :   Kogan Page,   c2010.  
형태사항
xi, 244 p. : ill. ; 24 cm.
ISBN
9780749457020
일반주제명
Advertising, Point-of-sale. Marketing. Consumers -- Decision making. Shopping -- Decision making.
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008 110324s2010 enka 000 0 eng d
010 ▼a 2009022314
020 ▼a 9780749457020
035 ▼a (KERIS)REF000015323868
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5828 ▼b .S73 2010
082 0 0 ▼a 659.1/57 ▼2 22
084 ▼a 659.157 ▼2 DDCK
090 ▼a 659.157 ▼b S781s
100 1 ▼a Stahlberg, Markus.
245 1 0 ▼a Shopper marketing : ▼b how to increase purchase decisions at the point of sale / ▼c editors: Markus Stahlberg and Ville Maila.
260 ▼a London ; ▼a Philadelphia : ▼b Kogan Page, ▼c c2010.
300 ▼a xi, 244 p. : ▼b ill. ; ▼c 24 cm.
650 0 ▼a Advertising, Point-of-sale.
650 0 ▼a Marketing.
650 0 ▼a Consumers ▼x Decision making.
650 0 ▼a Shopping ▼x Decision making.
700 1 ▼a Maila, Ville.
945 ▼a KLPA

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