
000 | 01376camuu2200325 a 4500 | |
001 | 000045635011 | |
005 | 20110315120457 | |
008 | 110315s2010 nyu b 001 0 eng d | |
010 | ▼a 2010012370 | |
020 | ▼a 9780415878920 (hbk) | |
020 | ▼a 0415878926 (hbk) | |
020 | ▼a 9780415878937 (pbk) | |
020 | ▼a 0415878934 (pbk) | |
020 | ▼a 9780203851364 (ebk) | |
020 | ▼a 0203851366 (ebk) | |
035 | ▼a (KERIS)REF000015746355 | |
040 | ▼a DLC ▼c DLC ▼d 211009 | |
050 | 0 0 | ▼a HD59 ▼b .S93 2010 |
082 | 0 0 | ▼a 659.2 ▼2 22 |
084 | ▼a 659.2 ▼2 DDCK | |
090 | ▼a 659.2 ▼b S972c | |
100 | 1 | ▼a Swann, Patricia. |
245 | 1 0 | ▼a Cases in public relations management / ▼c Patricia Swann. |
260 | ▼a New York : ▼b Routledge/Taylor and Francis Group, ▼c 2010. | |
300 | ▼a ix, 388 p. ; ▼c 24 cm. | |
504 | ▼a Includes bibliographical references and index. | |
505 | 0 | ▼a The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career. |
650 | 0 | ▼a Public relations ▼x Management ▼v Case studies. |
945 | ▼a KLPA |
Holdings Information
No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
---|---|---|---|---|---|---|---|
No. 1 | Location Main Library/Western Books/ | Call Number 659.2 S972c | Accession No. 111615806 | Availability Available | Due Date | Make a Reservation | Service |