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Cases in public relations management

Cases in public relations management (Loan 1 times)

Material type
단행본
Personal Author
Swann, Patricia.
Title Statement
Cases in public relations management / Patricia Swann.
Publication, Distribution, etc
New York :   Routledge/Taylor and Francis Group,   2010.  
Physical Medium
ix, 388 p. ; 24 cm.
ISBN
9780415878920 (hbk) 0415878926 (hbk) 9780415878937 (pbk) 0415878934 (pbk) 9780203851364 (ebk) 0203851366 (ebk)
Content Notes
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Public relations -- Management -- Case studies.
000 01376camuu2200325 a 4500
001 000045635011
005 20110315120457
008 110315s2010 nyu b 001 0 eng d
010 ▼a 2010012370
020 ▼a 9780415878920 (hbk)
020 ▼a 0415878926 (hbk)
020 ▼a 9780415878937 (pbk)
020 ▼a 0415878934 (pbk)
020 ▼a 9780203851364 (ebk)
020 ▼a 0203851366 (ebk)
035 ▼a (KERIS)REF000015746355
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HD59 ▼b .S93 2010
082 0 0 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b S972c
100 1 ▼a Swann, Patricia.
245 1 0 ▼a Cases in public relations management / ▼c Patricia Swann.
260 ▼a New York : ▼b Routledge/Taylor and Francis Group, ▼c 2010.
300 ▼a ix, 388 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
650 0 ▼a Public relations ▼x Management ▼v Case studies.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.2 S972c Accession No. 111615806 Availability Available Due Date Make a Reservation Service B M

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