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Cases in public relations management

Cases in public relations management (1회 대출)

자료유형
단행본
개인저자
Swann, Patricia.
서명 / 저자사항
Cases in public relations management / Patricia Swann.
발행사항
New York :   Routledge/Taylor and Francis Group,   2010.  
형태사항
ix, 388 p. ; 24 cm.
ISBN
9780415878920 (hbk) 0415878926 (hbk) 9780415878937 (pbk) 0415878934 (pbk) 9780203851364 (ebk) 0203851366 (ebk)
내용주기
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
서지주기
Includes bibliographical references and index.
일반주제명
Public relations -- Management -- Case studies.
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020 ▼a 9780415878920 (hbk)
020 ▼a 0415878926 (hbk)
020 ▼a 9780415878937 (pbk)
020 ▼a 0415878934 (pbk)
020 ▼a 9780203851364 (ebk)
020 ▼a 0203851366 (ebk)
035 ▼a (KERIS)REF000015746355
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HD59 ▼b .S93 2010
082 0 0 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b S972c
100 1 ▼a Swann, Patricia.
245 1 0 ▼a Cases in public relations management / ▼c Patricia Swann.
260 ▼a New York : ▼b Routledge/Taylor and Francis Group, ▼c 2010.
300 ▼a ix, 388 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
650 0 ▼a Public relations ▼x Management ▼v Case studies.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 S972c 등록번호 111615806 도서상태 대출가능 반납예정일 예약 서비스 B M

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