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From brand vision to brand evaluation : the strategic process of growing and strengthening brands 3rd ed

From brand vision to brand evaluation : the strategic process of growing and strengthening brands 3rd ed (Loan 1 times)

Material type
단행본
Personal Author
De Chernatony, L. (Leslie)
Title Statement
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
판사항
3rd ed.
Publication, Distribution, etc
Oxford :   Butterworth-Heinemann,   2010.  
Physical Medium
xvi, 376 p. : ill. ; 24 cm.
ISBN
9781856177733 (pbk.) 1856177734 (pbk.)
General Note
Previous ed.: 2006.  
Bibliography, Etc. Note
Includes bibliographical references(p. [361]-370) and index.
Subject Added Entry-Topical Term
Brand name products. Trademarks. Product management.
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001 000045625559
005 20110113154551
008 091204s2010 enka b 001 0 eng|d
015 ▼a GBA9C3627 ▼2 bnb
020 ▼a 9781856177733 (pbk.)
020 ▼a 1856177734 (pbk.)
035 ▼a (KERIS)BIB000012086107
040 ▼a 241044 ▼b 241044 ▼c 241044 ▼d 241044 ▼d 244002
082 0 4 ▼a 658.827 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b D278f3
100 1 ▼a De Chernatony, L. ▼q (Leslie)
245 1 0 ▼a From brand vision to brand evaluation : ▼b the strategic process of growing and strengthening brands / ▼c Leslie de Chernatony.
250 ▼a 3rd ed.
260 ▼a Oxford : ▼b Butterworth-Heinemann, ▼c 2010.
300 ▼a xvi, 376 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Previous ed.: 2006.
504 ▼a Includes bibliographical references(p. [361]-370) and index.
650 0 ▼a Brand name products.
650 0 ▼a Trademarks.
650 0 ▼a Product management.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.827 D278f3 Accession No. 151295258 Availability Available Due Date Make a Reservation Service C

Contents information

Table of Contents

1. A balanced perspective on brands
2. The diverse interpretations of "brand"
3. A Strategic Process For Building Integrated Brands
4. Brand Visioning
5. The importance of organisational culture on brands
6. Setting brand objectives
7. Auditing the brandsphere
8. Synthesising the nature of a brand .
9. Implementing and resourcing brands
10. Brand evaluation
11. Market driven branding


Information Provided By: : Aladin

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