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Resonate : present visual stories that transform audiences

Resonate : present visual stories that transform audiences (2회 대출)

자료유형
단행본
개인저자
Duarte, Nancy.
서명 / 저자사항
Resonate : present visual stories that transform audiences / by Nancy Duarte.
발행사항
Hoboken, N.J. :   Wiley ;   Chichester :   John Wiley [distributor],   2010.  
형태사항
xxi, 248 p. : col. ill. ; 23 cm.
ISBN
9780470632017 (pbk.) 0470632011 (pbk.)
내용주기
Why resonate? -- Lessons from myths and movies -- Get to know the hero -- Define the journey -- Create meaningful content -- Structure reveals insights -- Deliver something they'll always remember -- There's always room to improve -- Change your world -- Inspiration is everywhere.
서지주기
Includes bibliographical references and index.
일반주제명
Business presentations.
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084 ▼a 658.452 ▼2 DDCK
090 ▼a 658.452 ▼b D812r
100 1 ▼a Duarte, Nancy.
245 1 0 ▼a Resonate : ▼b present visual stories that transform audiences / ▼c by Nancy Duarte.
260 ▼a Hoboken, N.J. : ▼b Wiley ; ▼a Chichester : ▼b John Wiley [distributor], ▼c 2010.
300 ▼a xxi, 248 p. : ▼b col. ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Why resonate? -- Lessons from myths and movies -- Get to know the hero -- Define the journey -- Create meaningful content -- Structure reveals insights -- Deliver something they'll always remember -- There's always room to improve -- Change your world -- Inspiration is everywhere.
650 0 ▼a Business presentations.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/Sci-Info(2층서고)/ 청구기호 658.452 D812r 등록번호 121199793 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

저자소개

낸시 두아르테(지은이)

프레젠테이션 전문가로, 여러 분야의 세계적인 조직 및 선구적인 사상가와 20년 넘게 협력해왔다. 그녀가 운영하는 프레젠테이션 전문 회사 두아르테는 25만 회 이상의 발표를 구상했고, 기업과 대중을 대상으로 효과적인 발표 전략과 스토리보딩에 관한 워크숍을 실시했다. 《resonate 공감으로 소통하라》, 《slide:ology 슬라이드올로지》 등을 썼다. 《resonate 공감으로 소통하라》는 아마존 선정 100대 비즈니스 분야 베스트셀러에 올랐다.

정보제공 : Aladin

목차

Foreword (Dan Post).

Introduction.

1 Why Resonate?

Persuasion Is Powerful.

Resonance Causes Change.

Change Is Healthy.

Presentations Are Boring.

The Bland Leading the Bland.

People Are Interesting.

Facts Alone Fall Short.

Stories Convey Meaning.

You Are Not the Hero.

The Audience Is the Hero.

Resonance Rule #1.

2 Lessons from Myths and Movies.

Incorporate Story.

Drama Is Everything.

Story Templates Create Structure.

The Hero’s Journey Structure.

Crossing the Threshold.

The Contour of Communication.

The Beginning and Call to Adventure.

The Middle: Contrast.

Call to Action.

The End.

What Is a Sparkline?

Case Study: Benjamin Zander.

Zander’s Sparkline.

Resonance Rule #2.

3 Get To Know the Hero.

How Do You Resonate with These Folks?

Segment the Audience.

Case Study: Ronald Reagan.

Meet the Hero.

Meet the Mentor.

Create Common Ground.

Communicate from the Overlap.

Resonance Rule #3.

4 Define the Journey.

Preparing for the Audience’s Journey.

The Big Idea.

Plan the Audience’s Journey.

Tools for Mapping a Journey.

Acknowledge the Risk.

Address Resistance.

Make the Reward Worth It.

Case Study: General Electric.

Resonance Rule #4.

5 Create Meaningful Content.

Everything and the Kitchen Sink.

More Than Just Facts.

Don’t Be So Cerebral.

Contrast Creates Contour.

Transform Ideas Into Meaning.

Recall Stories.

Turn Information Into Stories.

Case Study: Cisco Systems.

Move from Data to Meaning.

Murder Your Darlings.

From Ideas to Messages.

Resonance Rule #5.

6 Structure Reveals Insights.

Establish Structure.

Make Sense.

Case Study: Richard Feynman.

Feynman’s Sparkline.

Order Messages for Impact.

Create Emotional Contrast.

Contrast the Delivery.

Putting Your Story on the Silver Screen.

Process Recap.

Resonance Rule #6.

7 Deliver Something they’ll Always Remember.

Create a S.T.A.R. Moment.

Case Study: Michael Pollan.

Repeatable Sound Bites.

Evocative Visuals.

Case Study: Pastor John Ortberg.

Ortberg’s Sparkline.

Case Study: Rauch Foundation.

Case Study: Steve Jobs.

Jobs’s Sparkline.

Resonance Rule #7.

8 There’s Always Room to Improve.

Amplify the Signal, Minimize the Noise.

Give a Positive First Impression.

Hop Down from Your Tower.

Value Brevity.

Wean Yourself from the Slides.

Balance Emotion.

Host a Screening with Honest Critics.

Case Study: Markus Covert, PhD.

Case Study: Leonard Bernstein.

Resonance Rule #8.

9 Change Your World.

Changing the World Is Hard.

Use Presentations to Help Change the World.

Don’t Use Presentations for Evil.

Enron’s Presentations During Implosion.

Gain Competitive Advantage.

Case Study: Martin Luther King Jr.

King’s Sparkline.

Case Study: Martha Graham.

Be Transparent So People See Your Idea.

You Can Transform Your World.

10 Inspiration Is Everywhere.

Case Study: Wolfgang Amadeus Mozart.

Sonata Sparkline.

Case Study: Alfred Hitchcock.

Case Study: E. E. Cummings.

Resonance Rule #9.

References.

Picture Credits.

Index.

Special Thanks.


정보제공 : Aladin

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