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Strategies in public relations : Korean cases and solutions

Strategies in public relations : Korean cases and solutions (2회 대출)

자료유형
단행본
개인저자
원우현 元佑鉉, 1941-.
서명 / 저자사항
Strategies in public relations : Korean cases and solutions / Won, Woo Hyun.
발행사항
Seoul, Korea(South) :   CommunicationBooks,   c2010.  
형태사항
vi, 199 p. : ill. ; 23 cm.
ISBN
9788964060506 (pbk.)
서지주기
Includes bibliographical references.
일반주제명
Public relations. Public relations -- Korea -- Case studies. Public relations -- Korea -- Solutions.
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001 000045617590
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008 101116s2010 ko a b 000 0 eng
020 ▼a 9788964060506 (pbk.)
035 ▼a (KERIS)BIB000011954845
040 ▼a 241050 ▼b eng ▼c 241050 ▼d 211009
082 0 4 ▼a 659.2 ▼2 22
084 ▼a 659.2 ▼2 DDCK
090 ▼a 659.2 ▼b W872s
100 1 ▼a 원우현 ▼g 元佑鉉, ▼d 1941-.
245 1 0 ▼a Strategies in public relations : ▼b Korean cases and solutions / ▼c Won, Woo Hyun.
260 ▼a Seoul, Korea(South) : ▼b CommunicationBooks, ▼c c2010.
300 ▼a vi, 199 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references.
650 0 ▼a Public relations.
650 0 ▼a Public relations ▼z Korea ▼v Case studies.
650 0 ▼a Public relations ▼z Korea ▼v Solutions.
900 1 0 ▼a Won, Woo Hyun.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.2 W872s 등록번호 111598932 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 659.2 W872s 등록번호 111669853 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Preface

Chapter Ⅰ Introduction of Public Relations

Chapter Ⅱ Proactive Public Relations

Chapter Ⅲ Employee Relations

Chapter Ⅳ Community Relations

Chapter Ⅴ Consumer Relations

Chapter Ⅵ Media Relations

Chapter Ⅶ Corporate Social Responsibility(CSR)

Chapter Ⅷ Crisis Mangement and Communication

Bibliography


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