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Cultural strategy : using innovative ideologies to build breakthrough brands

Cultural strategy : using innovative ideologies to build breakthrough brands (Loan 3 times)

Material type
단행본
Personal Author
Holt, Douglas B. Cameron, Douglas.
Title Statement
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt, Douglas Cameron.
Publication, Distribution, etc
Oxford :   Oxford University Press,   2010.  
Physical Medium
xv, 387 p. : ill. ; 24 cm.
ISBN
9780199587407 (hbk.) 019958740X (hbk.)
General Note
Includes index.  
Subject Added Entry-Topical Term
Branding (Marketing) Marketing -- Social aspects. Branding (Marketing) -- Case studies.
000 00918camuu2200277 a 4500
001 000045616470
005 20101108094614
008 101105s2010 enka 001 0 eng d
015 ▼a GBB066862 ▼2 bnb
020 ▼a 9780199587407 (hbk.)
020 ▼a 019958740X (hbk.)
040 ▼a StDuBDS ▼b eng ▼c StDuBDS ▼d 211009
082 0 4 ▼a 658.827 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b H758c
100 1 ▼a Holt, Douglas B.
245 1 0 ▼a Cultural strategy : ▼b using innovative ideologies to build breakthrough brands / ▼c Douglas Holt, Douglas Cameron.
260 ▼a Oxford : ▼b Oxford University Press, ▼c 2010.
300 ▼a xv, 387 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a Includes index.
650 0 ▼a Branding (Marketing)
650 0 ▼a Marketing ▼x Social aspects.
650 0 ▼a Branding (Marketing) ▼v Case studies.
700 1 ▼a Cameron, Douglas.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.827 H758c Accession No. 121199559 Availability Available Due Date Make a Reservation Service B M

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