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Audio branding : brands, sound and communication 1st ed

Audio branding : brands, sound and communication 1st ed

Material type
단행본
Personal Author
Bronner, Kai. Hirt, Rainer.
Title Statement
Audio branding : brands, sound and communication / Kai Bronner and Rainer Hirt (eds.).
판사항
1st ed.
Publication, Distribution, etc
Baden-Baden, Germany :   Nomos Edition Reinhard Fischer,   2009.  
Physical Medium
280 p. : ill., music ; 21 cm.
ISBN
9783832943523 (pbk.) 3832943528 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Branding (Marketing) Music in advertising. Advertising -- Brand name products. Advertising -- Psychological aspects.
000 01103camuu2200325 a 4500
001 000045612437
005 20101007140409
008 101007s2009 gw ag b 001 0 eng d
010 ▼a 2009543459
020 ▼a 9783832943523 (pbk.)
020 ▼a 3832943528 (pbk.)
035 ▼a (OCoLC)ocn298782318
035 ▼a (OCoLC)298782318
040 ▼a BTCTA ▼c BTCTA ▼d OHX ▼d BWX ▼d OCLCQ ▼d DLC ▼d 211009
082 0 4 ▼a 658.827 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b A912
245 0 0 ▼a Audio branding : ▼b brands, sound and communication / ▼c Kai Bronner and Rainer Hirt (eds.).
250 ▼a 1st ed.
260 ▼a Baden-Baden, Germany : ▼b Nomos Edition Reinhard Fischer, ▼c 2009.
300 ▼a 280 p. : ▼b ill., music ; ▼c 21 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Branding (Marketing)
650 0 ▼a Music in advertising.
650 0 ▼a Advertising ▼x Brand name products.
650 0 ▼a Advertising ▼x Psychological aspects.
700 1 ▼a Bronner, Kai.
700 1 ▼a Hirt, Rainer.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 A912 Accession No. 111594992 Availability Available Due Date Make a Reservation Service B M

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