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Audio branding : brands, sound and communication 1st ed

Audio branding : brands, sound and communication 1st ed

자료유형
단행본
개인저자
Bronner, Kai. Hirt, Rainer.
서명 / 저자사항
Audio branding : brands, sound and communication / Kai Bronner and Rainer Hirt (eds.).
판사항
1st ed.
발행사항
Baden-Baden, Germany :   Nomos Edition Reinhard Fischer,   2009.  
형태사항
280 p. : ill., music ; 21 cm.
ISBN
9783832943523 (pbk.) 3832943528 (pbk.)
서지주기
Includes bibliographical references and index.
일반주제명
Branding (Marketing) Music in advertising. Advertising -- Brand name products. Advertising -- Psychological aspects.
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001 000045612437
005 20101007140409
008 101007s2009 gw ag b 001 0 eng d
010 ▼a 2009543459
020 ▼a 9783832943523 (pbk.)
020 ▼a 3832943528 (pbk.)
035 ▼a (OCoLC)ocn298782318
035 ▼a (OCoLC)298782318
040 ▼a BTCTA ▼c BTCTA ▼d OHX ▼d BWX ▼d OCLCQ ▼d DLC ▼d 211009
082 0 4 ▼a 658.827 ▼2 22
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b A912
245 0 0 ▼a Audio branding : ▼b brands, sound and communication / ▼c Kai Bronner and Rainer Hirt (eds.).
250 ▼a 1st ed.
260 ▼a Baden-Baden, Germany : ▼b Nomos Edition Reinhard Fischer, ▼c 2009.
300 ▼a 280 p. : ▼b ill., music ; ▼c 21 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Branding (Marketing)
650 0 ▼a Music in advertising.
650 0 ▼a Advertising ▼x Brand name products.
650 0 ▼a Advertising ▼x Psychological aspects.
700 1 ▼a Bronner, Kai.
700 1 ▼a Hirt, Rainer.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.827 A912 등록번호 111594992 도서상태 대출가능 반납예정일 예약 서비스 B M

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