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The psychology of advertising

The psychology of advertising

Material type
단행본
Personal Author
Fennis, Bob Michael, 1968-. Stroebe, Wolfgang.
Title Statement
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Publication, Distribution, etc
New York :   Psychology Press,   2010.  
Physical Medium
xi, 331 p. : ill. ; 26 cm.
ISBN
9780415442732 (hb : alk. paper)
Content Notes
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change 6. how advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising -- Psychological aspects. Consumers -- Attitudes.
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001 000045612379
005 20101007093305
008 101007s2010 nyua b 001 0 eng d
010 ▼a 2009040521
020 ▼a 9780415442732 (hb : alk. paper)
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HF5822 ▼b .F456 2010
082 0 0 ▼a 659.101/9 ▼2 22
084 ▼a 659.1019 ▼2 DDCK
090 ▼a 659.1019 ▼b F337p
100 1 ▼a Fennis, Bob Michael, ▼d 1968-.
245 1 4 ▼a The psychology of advertising / ▼c Bob M. Fennis and Wolfgang Stroebe.
260 ▼a New York : ▼b Psychology Press, ▼c 2010.
300 ▼a xi, 331 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change 6. how advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Consumers ▼x Attitudes.
700 1 ▼a Stroebe, Wolfgang.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 659.1019 F337p Accession No. 121198525 Availability Available Due Date Make a Reservation Service B M

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