| 000 | 01050camuu2200301 a 4500 | |
| 001 | 000045610410 | |
| 005 | 20100924172009 | |
| 008 | 100924s1992 nyua b 001 0 eng d | |
| 010 | ▼a 92009386 | |
| 020 | ▼a 0195078543 (acid-free paper) | |
| 020 | ▼a 9780195085532 (pbk.) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a JF2112.A4 ▼b J36 1992 |
| 082 | 0 0 | ▼a 659.1/932 ▼2 22 |
| 084 | ▼a 659.1932 ▼2 DDCK | |
| 090 | ▼a 659.1932 ▼b J32d | |
| 100 | 1 | ▼a Jamieson, Kathleen Hall. ▼0 AUTH(211009)19100 |
| 245 | 1 0 | ▼a Dirty politics : ▼b deception, distraction, and democracy / ▼c Kathleen Hall Jamieson. |
| 260 | ▼a New York : ▼b Oxford University Press, ▼c 1992. | |
| 300 | ▼a x, 335 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 310-327) and index. | |
| 650 | 0 | ▼a Advertising, Political. |
| 650 | 0 | ▼a Advertising, Political ▼z United States. |
| 650 | 0 | ▼a Communication in politics. |
| 650 | 0 | ▼a Communication in politics ▼z United States. |
| 650 | 0 | ▼a Criticism, Personal. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.1932 J32d | 등록번호 111593104 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
저자소개
캐슬린 홀 재미슨(지은이)
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목차
CONTENTS Introduction = 3 Ⅰ Attack Campaigning 1. The Role of Drama and Data in Political Decisions = 15 2. Tactics of Attack = 43 3. Patriotism and Prejudice: Visceral Responses and Stereotypes That Foil Argument = 64 4. Countering Attacks: Pitting the Propositional Against the Primal = 102 Ⅱ Ads and the News 5. Power of Ads to Shape News = 123 6. Adbites, Ad Stories, and Newsads = 136 Ⅲ News Coverage of the Campaign 7. The News Media as Sounding Board = 163 8. Solutions or Strategy? = 189 Ⅳ Accountability, Engagement, and Democracy 9. Argument, Engagement, and Accountability in Political Discourse = 203 10. The Good, The Bad, and The Ugly: 1960-1988 and Beyond = 237 Appendix Ⅰ = 267 Appendix Ⅱ = 281 Notes = 289 Bibliography = 310 Index = 329