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The hidden persuaders Reissue ed

The hidden persuaders Reissue ed (Loan 2 times)

Material type
단행본
Personal Author
Packard, Vance, 1914-1996.
Title Statement
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
판사항
Reissue ed.
Publication, Distribution, etc
Brooklyn, N.Y. :   Ig Pub.,   c2007.  
Physical Medium
240 p. ; 21 cm.
ISBN
9780978843106 097884310X
General Note
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.  
Content Notes
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
Bibliography, Etc. Note
Includes bibliographical references (p. 26-27).
Subject Added Entry-Topical Term
Advertising -- Psychological aspects. Consumers -- Psychology. Advertising, Political. Propaganda. Control (Psychology)
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020 ▼a 9780978843106
020 ▼a 097884310X
035 ▼a (OCoLC)ocn144221662
035 ▼a (OCoLC)144221662
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100 1 ▼a Packard, Vance, ▼d 1914-1996.
245 1 4 ▼a The hidden persuaders / ▼c Vance Packard ; with an introduction by Mark Crispin Miller.
250 ▼a Reissue ed.
260 ▼a Brooklyn, N.Y. : ▼b Ig Pub., ▼c c2007.
300 ▼a 240 p. ; ▼c 21 cm.
500 ▼a Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
504 ▼a Includes bibliographical references (p. 26-27).
505 0 ▼a 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
650 0 ▼a Advertising ▼x Psychological aspects.
650 0 ▼a Consumers ▼x Psychology.
650 0 ▼a Advertising, Political.
650 0 ▼a Propaganda.
650 0 ▼a Control (Psychology)
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1019 P119h Accession No. 111589471 Availability Available Due Date Make a Reservation Service B M

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