| 000 | 02200camuu2200373 a 4500 | |
| 001 | 000045605833 | |
| 005 | 20100818155700 | |
| 008 | 100818r20071957nyu b 000 0 eng d | |
| 010 | ▼a 2007027043 | |
| 015 | ▼a GBA751567 ▼2 bnb | |
| 020 | ▼a 9780978843106 | |
| 020 | ▼a 097884310X | |
| 035 | ▼a (OCoLC)ocn144221662 | |
| 035 | ▼a (OCoLC)144221662 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BTCTA ▼d BAKER ▼d UKM ▼d YDXCP ▼d CRH ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5822 ▼b .P3 2007 |
| 082 | 0 0 | ▼a 659.101/9 ▼2 22 |
| 084 | ▼a 659.1019 ▼2 DDCK | |
| 090 | ▼a 659.1019 ▼b P119h | |
| 100 | 1 | ▼a Packard, Vance, ▼d 1914-1996. |
| 245 | 1 4 | ▼a The hidden persuaders / ▼c Vance Packard ; with an introduction by Mark Crispin Miller. |
| 250 | ▼a Reissue ed. | |
| 260 | ▼a Brooklyn, N.Y. : ▼b Ig Pub., ▼c c2007. | |
| 300 | ▼a 240 p. ; ▼c 21 cm. | |
| 500 | ▼a Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. | |
| 504 | ▼a Includes bibliographical references (p. 26-27). | |
| 505 | 0 | ▼a 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. |
| 650 | 0 | ▼a Advertising ▼x Psychological aspects. |
| 650 | 0 | ▼a Consumers ▼x Psychology. |
| 650 | 0 | ▼a Advertising, Political. |
| 650 | 0 | ▼a Propaganda. |
| 650 | 0 | ▼a Control (Psychology) |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.1019 P119h | 등록번호 111589471 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |