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Advertising and promotion : an integrated marketing communications perspective 8th ed. International ed

Advertising and promotion : an integrated marketing communications perspective 8th ed. International ed (Loan 3 times)

Material type
단행본
Personal Author
Belch, George E. (George Edward) , 1951-. Belch, Michael A.
Title Statement
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
판사항
8th ed. International ed.
Publication, Distribution, etc
Boston :   McGraw-Hill ,   c2009.  
Physical Medium
xxv, 838 p. : col. ill. ; 29 cm.
ISBN
9780071284400
Bibliography, Etc. Note
Includes bibliographical references (p. 783-813) and indexes.
Subject Added Entry-Topical Term
Advertising. Sales promotion. Communication in marketing. Reclame.
000 00946camuu2200265 a 4500
001 000045604506
005 20100806111000
008 091022s2009 maua b 001 0 eng d
020 ▼a 9780071284400
035 ▼a (KERIS)BIB000011824209
040 ▼a 211029 ▼c 211029 ▼d 211029 ▼d 244002
082 0 4 ▼a 659.1 ▼2 22
090 ▼a 659.1 ▼b B427a8
100 1 ▼a Belch, George E. ▼q (George Edward) , ▼d 1951-.
245 1 0 ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch & Michael A. Belch.
250 ▼a 8th ed. International ed.
260 ▼a Boston : ▼b McGraw-Hill , ▼c c2009.
300 ▼a xxv, 838 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references (p. 783-813) and indexes.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
650 0 ▼a Communication in marketing.
650 0 ▼a Reclame.
700 1 ▼a Belch, Michael A.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 659.1 B427a8 Accession No. 151289339 Availability Available Due Date Make a Reservation Service C M

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