Advertising and promotion : an integrated marketing communications perspective 8th ed. International ed
| 000 | 00946camuu2200265 a 4500 | |
| 001 | 000045604506 | |
| 005 | 20100806111000 | |
| 008 | 091022s2009 maua b 001 0 eng d | |
| 020 | ▼a 9780071284400 | |
| 035 | ▼a (KERIS)BIB000011824209 | |
| 040 | ▼a 211029 ▼c 211029 ▼d 211029 ▼d 244002 | |
| 082 | 0 4 | ▼a 659.1 ▼2 22 |
| 090 | ▼a 659.1 ▼b B427a8 | |
| 100 | 1 | ▼a Belch, George E. ▼q (George Edward) , ▼d 1951-. |
| 245 | 1 0 | ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch & Michael A. Belch. |
| 250 | ▼a 8th ed. International ed. | |
| 260 | ▼a Boston : ▼b McGraw-Hill , ▼c c2009. | |
| 300 | ▼a xxv, 838 p. : ▼b col. ill. ; ▼c 29 cm. | |
| 504 | ▼a Includes bibliographical references (p. 783-813) and indexes. | |
| 650 | 0 | ▼a Advertising. |
| 650 | 0 | ▼a Sales promotion. |
| 650 | 0 | ▼a Communication in marketing. |
| 650 | 0 | ▼a Reclame. |
| 700 | 1 | ▼a Belch, Michael A. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실/ | 청구기호 659.1 B427a8 | 등록번호 151289339 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |