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Twitter power : how to dominate your market one tweet at a time

Twitter power : how to dominate your market one tweet at a time (6회 대출)

자료유형
단행본
개인저자
Comm, Joel.
서명 / 저자사항
Twitter power : how to dominate your market one tweet at a time / Joel Comm.
발행사항
Hoboken, N.J. :   Wiley ,   c2009.  
형태사항
xix, 245 p. : ill. ; 23 cm.
ISBN
9780470458426 0470458429
요약
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
일반주기
Includes index.  
일반주제명
Internet marketing. Business communication. Online social networks.
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020 ▼a 9780470458426
020 ▼a 0470458429
035 ▼a (OCoLC)ocn262426853
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100 1 ▼a Comm, Joel.
245 1 0 ▼a Twitter power : ▼b how to dominate your market one tweet at a time / ▼c Joel Comm.
260 ▼a Hoboken, N.J. : ▼b Wiley , ▼c c2009.
300 ▼a xix, 245 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Includes index.
520 ▼a In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
650 0 ▼a Internet marketing.
650 0 ▼a Business communication.
650 0 ▼a Online social networks.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존6/ 청구기호 658.872 C734t 등록번호 111583650 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

가입에서 활용법까지, 트위터 가이드북. 온라인 마케팅 전문가가 쓴 책이어서 기본적으로 비즈니스적인 측면에 초점이 맞춰져 있지만, 일반 독자들도 자신들의 용도에 맞게 트위터를 활용할 수 있도록 구성되어 있다. 저자는 트위터는 그 매력을 알게 되면 누구나 '중독'될 수밖에 없을 정도로 기존의 인터넷 매체들의 장점을 두루 갖춘 매력적인 도구라고 강조한다.

우선 트위터가 인터넷 발전 과정에서 어떤 위치를 차지하고 있는지를 살펴본다. 트위터의 위상을 설명한 뒤, 본격적으로 트위터를 올바로 사용하는 방법을 알려준다. 트위터 홈페이지에 가입하는 법, 트윗은 어떻게 작성하고 팔로잉이 되기 위기 위해서는 어떤 절차를 밟아야 하고, 팔로어를 보다 많이 끌어들이려면 어떻게 접근해야 하는지 등을 꼼꼼하게 설명한다.

트위터를 자신이 원하는 분야에 활용하는 방법에 대해서도 다룬다. 온라인 마케팅에 트위터를 활용하는 방법에 대해 주로 설명한다. 또한 트위터를 좀 더 다채롭고 유용하게 활용할 수 있는 애플리케이션 도구들을 소개한다. 부록으로 트위터 사용자들에게 널리 알려진 열성적인 사용자들을 그들의 트위터 주소와 함께 소개한다.

The business leader's guide to using Twitter to gain competitive advantage

Foreword by Tony Robbins

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages-called "tweets"-that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help reader's develop their own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement.

Joel Comm (Loveland, CO) is one of the world's leading experts on online moneymaking strategies. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of TheAdSense Code (978-1-933596-70-9) and Click Here to Order (978-1-60037-173-8). Ken Burge (Loveland, CO) is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of over 50 profitable online properties.


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