| 000 | 01427camuu2200301 a 4500 | |
| 001 | 000045596034 | |
| 005 | 20100601171438 | |
| 008 | 100528s2006 vaua b 001 0 eng d | |
| 020 | ▼a 8763001721 | |
| 020 | ▼a 9788763001724 | |
| 035 | ▼a (OCoLC)69174547 | |
| 040 | ▼a TEF ▼c TEF ▼d NLGGC ▼d OHX ▼d YDXCP ▼d BAKER ▼d BTCTA ▼d W2U ▼d KUB ▼d 211009 | |
| 050 | 4 | ▼a HF1008 ▼b .J34 2006 |
| 082 | 0 4 | ▼a 658.827 ▼2 22 |
| 090 | ▼a 658.827 ▼b J23n2 | |
| 100 | 1 | ▼a Jaffe, Eugene D. |
| 245 | 1 0 | ▼a National image & competitive advantage : ▼b the theory and practice of place branding / ▼c Eugene D. Jaffe & Israel D. Nebenzahl. |
| 246 | 3 | ▼a National image and competitive advantage |
| 250 | ▼a 2nd ed. / ▼b 1. ed. | |
| 260 | ▼a Herndon, VA : ▼b Copenhagen Business School Press , ▼c 2006. | |
| 300 | ▼a 237 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [207]-234) and index. | |
| 505 | 0 | ▼a Introduction: Image, Images and imagination -- The theory of country brand and product images -- Monetizing brand and country image -- It's all in the eyes of the consumer -- Managing country of origin effects by the firm -- Managing country of origin effects by industry and government -- Legal aspects of country image. |
| 650 | 0 | ▼a Comparative advantage (International trade) |
| 650 | 0 | ▼a National characteristics. |
| 700 | 1 | ▼a Nebenzahl, Israel D. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Education Reserves6/ | Call Number 658.827 J23n2 | Accession No. 111582775 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Author Introduction
Eugene D. Jaffe(지은이)
<GMAT 11/E>
Israel D. Nebenzahl(지은이)
