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National image & competitive advantage : the theory and practice of place branding 2nd ed.

National image & competitive advantage : the theory and practice of place branding 2nd ed. (Loan 7 times)

Material type
단행본
Personal Author
Jaffe, Eugene D. Nebenzahl, Israel D.
Title Statement
National image & competitive advantage : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.
판사항
2nd ed. / 1. ed.
Publication, Distribution, etc
Herndon, VA :   Copenhagen Business School Press ,   2006.  
Physical Medium
237 p. : ill. ; 24 cm.
ISBN
8763001721 9788763001724
Content Notes
Introduction: Image, Images and imagination -- The theory of country brand and product images -- Monetizing brand and country image -- It's all in the eyes of the consumer -- Managing country of origin effects by the firm -- Managing country of origin effects by industry and government -- Legal aspects of country image.
Bibliography, Etc. Note
Includes bibliographical references (p. [207]-234) and index.
Subject Added Entry-Topical Term
Comparative advantage (International trade) National characteristics.
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008 100528s2006 vaua b 001 0 eng d
020 ▼a 8763001721
020 ▼a 9788763001724
035 ▼a (OCoLC)69174547
040 ▼a TEF ▼c TEF ▼d NLGGC ▼d OHX ▼d YDXCP ▼d BAKER ▼d BTCTA ▼d W2U ▼d KUB ▼d 211009
050 4 ▼a HF1008 ▼b .J34 2006
082 0 4 ▼a 658.827 ▼2 22
090 ▼a 658.827 ▼b J23n2
100 1 ▼a Jaffe, Eugene D.
245 1 0 ▼a National image & competitive advantage : ▼b the theory and practice of place branding / ▼c Eugene D. Jaffe & Israel D. Nebenzahl.
246 3 ▼a National image and competitive advantage
250 ▼a 2nd ed. / ▼b 1. ed.
260 ▼a Herndon, VA : ▼b Copenhagen Business School Press , ▼c 2006.
300 ▼a 237 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. [207]-234) and index.
505 0 ▼a Introduction: Image, Images and imagination -- The theory of country brand and product images -- Monetizing brand and country image -- It's all in the eyes of the consumer -- Managing country of origin effects by the firm -- Managing country of origin effects by industry and government -- Legal aspects of country image.
650 0 ▼a Comparative advantage (International trade)
650 0 ▼a National characteristics.
700 1 ▼a Nebenzahl, Israel D.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves6/ Call Number 658.827 J23n2 Accession No. 111582775 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

Eugene D. Jaffe(지은이)

<GMAT 11/E>

Israel D. Nebenzahl(지은이)

Information Provided By: : Aladin

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