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Mass media research : an introduction 9th Ed

Mass media research : an introduction 9th Ed (Loan 1 times)

Material type
단행본
Personal Author
Wimmer, Roger D Dominick, Joseph R.
Title Statement
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
판사항
9th Ed.
Publication, Distribution, etc
Boston, MA :   Cengage- Wadsworth ,   2011.  
Physical Medium
xii, 464 p. : ill. ; 24 cm.
ISBN
9781439082744 143908274x
Content Notes
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Mass media -- Research.
000 01270camuu2200277 a 4500
001 000045594545
005 20100519095811
008 100519s2011 maua b 001 0 eng d
010 ▼a 2009936675
020 ▼a 9781439082744
020 ▼a 143908274x
035 ▼a (KERIS)BIB000011970308
040 ▼a DLC ▼c DLC ▼d 211046 ▼d 211009
082 0 4 ▼a 302.23072 ▼2 22
090 ▼a 302.23072 ▼b W757m9
100 1 ▼a Wimmer, Roger D
245 1 0 ▼a Mass media research : ▼b an introduction / ▼c Roger D. Wimmer, Joseph R. Dominick.
250 ▼a 9th Ed.
260 ▼a Boston, MA : ▼b Cengage- Wadsworth , ▼c 2011.
300 ▼a xii, 464 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
650 0 ▼a Mass media ▼x Research.
700 1 ▼a Dominick, Joseph R.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.23072 W757m9 Accession No. 121194627 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 302.23072 W757m9 Accession No. 121194628 Availability Available Due Date Make a Reservation Service B M

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